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Fall 2020 

ADM 3396 A, Entrepreneurship Foundry (Stephen Daze)

The Entrepreneurship Foundry is an innovative for-credit course that sees undergraduate participants apply for entry in order move their venture forward over 13 weeks. The Entrepreneurship Foundry Course focuses on students actually running their new ventures in a structured, for-credit lab-like learning environment.  The course is open to all Faculties and students.

To be accepted into the Entrepreneurship Foundry Course, you must:


1. Submit a two page summary to Mr. Stephen Daze (This email address is being protected from spambots. You need JavaScript enabled to view it.) that includes:  

A) Cover page Indicating:

  • Faculty of study
  • Whether and which Entrepreneurship Courses or training you have taken previously

B) Background and Experience - focus on entrepreneurial activities that you have led or participated in, or related activities.

C) Explanation of where you are at with your current business (we are looking for you to be beyond just the idea stage.)

D) Summary of what you will bring to the course (ideas, skills, experiences etc.) that will be valuable to the team and course.      

2. Attach your Resume.


Winter 2021


ADM 4396 M, Personal Development and Leadership (Matt Archibald)

This facilitator-driven seminar introduces students to important aspects related to personal and leadership development and will broaden students’ awareness in topics related to career development, leadership skills, self and balance, and community involvement.  Thinking about what goals to set, how to map out a career plan, what it will take to be a business leader in the future, and how does one find balance in one’s life while looking to achieve long-term success as a business leader are just some of the topics that will be explored in this highly engaging Seminar.

To be admitted into this course, please send your resume to Mr. Matthew Archibald (This email address is being protected from spambots. You need JavaScript enabled to view it.).  

Applications will be accepted until December 15, 2020.


ADM 4396 N, Global Marketing and Innovation Strategy: Learning about and from China (Amy Karam)

Exploring globalization while providing a structure by which to analyze global expansion endeavours in a methodical and iterative manner ensures business. Emerging markets will be discussed as new markets with different customer needs as well as being the source of a new genre of competition who do business using different success factors. The intricate dynamic of ensuring your marketing strategy takes into consideration emerging competition in the region is emphasized. We use the 5Ps of Global Marketing Strategy Framework TM, which adds the essential 5th P – politics – in creating a successful competitive global expansion strategy for the new global economy.

The students will create a global expansion strategy for a company. Ideally, they will have sourced a real life company that wants to expand or the professor will assign a company case study. The students will work in groups on the case study and final assignment.

Presentations will be given each day, sharing a section of their strategy to date. The observing class members will evaluate the strategy and will provide feedback. The course will include lectures, group discussions, guest speakers, practical applications, and case studies.

ADM 3313 P (New Venture Creation)

Note: section P is designed specifically for Social Ventures

The learning objective of this course is for students to gain knowledge and practice the skills required to conceive a socially conscious idea (including a nonprofit, venture, campaign or project) and begin the exploration and planning process to start a new social initiative. The course covers basic issues relating to the start-up phase of entrepreneurial social initiative, such as ideation, opportunities, needs assessment and their evaluation; the social business modelling process; customer validation; and, constructing a feasibility study. The course will use a combination of experiential methods (development of a social business model, customer discovery through engagement with potential clients and beneficiaries and responding to a call for grant applications) and more traditional methods (classroom lectures, reading, and exercises) to help students acquire the tools for rigorous analysis of opportunities, as well as the attitudes and decision-making skills required for successful social initiatives, ventures or projects. The style and practical nature of this course will give students the skills and processes of developing new social venture, campaign, project or nonprofit.


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