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The Telfer Brand

Primary Logo

Telfer Primary Logo

Secondary Logo

Telfer Secondary Logo

Tertiary Logo

Telfer Tertiary Logo

Primary Logo

Black	PNG
White	PNG

Secondary Logo (English)

Black	PNG
White	PNG
Black + 5 colours	PNG
White + 5 colours	PNG

Secondary Logo (French)

Black	PNG
White	PNG
Black + 5 colours	PNG
White + 5 colours	PNG

Secondary Logo (Bilingual)

Black	PNG
White	PNG
Black + 5 colours	PNG
White + 5 colours	PNG

Tertiary Logo

Black	PNG
White	PNG

Theme-Coloured Line

Theme-Coloured Line

PNG

Icons

Greener

Greener

PNG

Healthier

Healthier

PNG

Happier

Happier

PNG

Wealthier

Wealthier

PNG

Institutes

CRWT

Centre for a Responsible Wealth Transition

English — Black PNG
English — White PNG
French — Black PNG
French — White PNG

LHSML

Learning Health Systems Modeling Laboratory

English — Black PNG
English — White PNG
French — Black PNG
French — White PNG

TORC

Thriving Organizations Research Collective

English — Black PNG
English — White PNG
French — Black PNG
French — White PNG

FELI

Family Enterprise Legacy Institute

English — Black PNG
English — White PNG
French — Black PNG
French — White PNG

Garnet #8f001a is Telfer's main colour identity so it has the strongest presence in our brand elements.

The dark grey #231F20 complements the lighter colours, creating balance and making the palette more distinctive and sophisticated, while the soft beige balances the other colours and gives space to the elements.

Alternative colours should not be introduced into the system, or they would reduce the impact of our colour palette.

The secondary color palette may be used in moderation when they relate to a specific theme, or the vision for a Better Canada more broadly. They are not to be used as primary colours.

Primary Colour Palette

Garnet
C 26% M 100% Y 98% K 29%
R 143 G 0 B 26
Hex #8F001A
Dark Grey
C 70% M 67% Y 64% K 74%
R 35 G 31 B 32
Hex #231F20
Light Beige
C 3% M 3% Y 4% K 0%
R 244 G 242 B 239
Hex #F4F2EF

Secondary Colour Palette

Greener
C 25% M 2% Y 82% K 0%
R 201 G 215 B 87
Hex #C9D757
Healthier
C 63% M 5% Y 29% K 0%
R 86 G 186 B 188
Hex #56BABC
Happier
C 9% M 27% Y 86% K 0%
R 233 G 184 B 68
Hex #E9B844
Wealthier
C 26% M 100% Y 98% K 29%
R 196 G 103 B 169
Hex #C467A9

Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. Using a typeface consistently makes it recognizable; it pulls together communication materials and makes them more distinctive. The style of type we use to bring our communication to life sets the tone of our brand: clean, modern, stylish, distinctive, and legible. Selected fonts are a great combination between Roboto and Roboto Condensed Bold.

Visually important elements like quotes can use Roboto Slab.

How to install fonts:

Templates

This section contains some Telfer marketing templates, which includes Word and PowerPoint documents with usage instructions. These templates are only available to individuals within the University of Ottawa community.

Access the Telfer Templates (SharePoint)

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