The Telfer Brand
This document outlines the components of Telfer’s branding, as well as their structure and their relationships, which will help you to apply the Telfer brand consistently across all communications. Every detail of the Telfer School of Management’s brand identity has been created to ensure that it is expressive of the brand and its values. The identity is designed to meet the future challenges of a competitive management school, and to connect naturally with our audiences.
Secondary Logo (English)
Secondary Logo (French)
Secondary Logo (Bilingual)
Garnet #8f001a is Telfer's main colour identity so it has the strongest presence in our brand elements.
The dark grey #231F20 complements the lighter colours, creating balance and making the palette more distinctive and sophisticated, while the soft beige balances the other colours and gives space to the elements.
Alternative colours should not be introduced into the system, or they would reduce the impact of our colour palette.
The secondary color palette may be used in moderation when they relate to a specific theme, or the vision for a Better Canada more broadly. They are not to be used as primary colours.
Primary Colour Palette
C 26% M 100% Y 98% K 29% R 143 G 0 B 26 Hex #8F001A
C 70% M 67% Y 64% K 74% R 35 G 31 B 32 Hex #231F20
C 3% M 3% Y 4% K 0% R 244 G 242 B 239 Hex #F4F2EF
Secondary Colour Palette
C 25% M 2% Y 82% K 0% R 201 G 215 B 87 Hex #C9D757
C 63% M 5% Y 29% K 0% R 86 G 186 B 88 Hex #56BABC
C 9% M 27% Y 86% K 0% R 233 G 184 B 68 Hex #E9B844
C 26% M 100% Y 98% K 29% R 143 G 0 B 26 Hex #A42F80
Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. Using a typeface consistently makes it recognizable; it pulls together communication materials and makes them more distinctive. The style of type we use to bring our communication to life sets the tone of our brand: clean, modern, stylish, distinctive, and legible. Selected fonts are a great combination between Roboto and Roboto Condensed Bold.
Visually important elements like quotes can use Roboto Slab.
How to install fonts:
This section contains some Telfer marketing templates, which includes Word and PowerPoint documents with usage instructions. These templates are only available to individuals within the University of Ottawa community.
Access the Telfer Templates (One Drive)