The Telfer Brand
This document outlines the components of Telfer’s branding, as well as their structure and their relationships, which will help you to apply the Telfer brand consistently across all communications. Every detail of the Telfer School of Management’s brand identity has been created to ensure that it is expressive of the brand and its values. The identity is designed to meet the future challenges of a competitive management school, and to connect naturally with our audiences.
Secondary Logo (English)
Secondary Logo (French)
Secondary Logo (Bilingual)
Garnet #8f001a is Telfer's main colour identity so it has the strongest presence in our brand elements.
The dark grey #231F20 complements the lighter colours, creating balance and making the palette more distinctive and sophisticated, while the soft beige balances the other colours and gives space to the elements.
Alternative colours should not be introduced into the system, or they would reduce the impact of our colour palette.
The secondary color palette may be used in moderation when they relate to a specific theme, or the vision for a Better Canada more broadly. They are not to be used as primary colours.
Primary Colour Palette
C 26% M 100% Y 98% K 29% R 143 G 0 B 26 Hex #8F001A
C 70% M 67% Y 64% K 74% R 35 G 31 B 32 Hex #231F20
C 3% M 3% Y 4% K 0% R 244 G 242 B 239 Hex #F4F2EF
Secondary Colour Palette
C 25% M 2% Y 82% K 0% R 201 G 215 B 87 Hex #C9D757
C 63% M 5% Y 29% K 0% R 86 G 186 B 88 Hex #56BABC
C 9% M 27% Y 86% K 0% R 233 G 184 B 68 Hex #E9B844
C 26% M 100% Y 98% K 29% R 143 G 0 B 26 Hex #C467A9
Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. Using a typeface consistently makes it recognizable; it pulls together communication materials and makes them more distinctive. The style of type we use to bring our communication to life sets the tone of our brand: clean, modern, stylish, distinctive, and legible. Selected fonts are a great combination between Roboto and Roboto Condensed Bold.
Visually important elements like quotes can use Roboto Slab.
How to install fonts:
Photo Library (ImageRelay)
You can also visit our albums on Flickr.
To submit photos please fill out the Photo Submission Form.
This section contains some Telfer marketing templates, which includes Word and PowerPoint documents with usage instructions. These templates are only available to individuals within the University of Ottawa community.
Access the Telfer Templates (One Drive)
The Telfer School of Management at the University of Ottawa, located in the heart of Canada’s capital, brings together over 4,300 students, 200 professors and over 32,000 alumni. Our teaching, research and policy advice firmly align with our vision for a greener, healthier, happier, wealthier and more prosperous future for all. We empower our purpose-driven students through an experience that turns them into influential leaders and responsible managers. In the heart of Ottawa, we know that better business practice means a better Canada, and a better Canada means a better world.
Texte de présentation standard
Située au cœur de la capitale du Canada, l’École de gestion Telfer de l’Université d’Ottawa compte quelque 4 300 étudiantes et étudiants, 200 membres du corps professoral et 32 000 diplômées et diplômés. Nous savons que de meilleures pratiques commerciales contribuent à faire évoluer notre pays et, ultimement, le monde. Que ce soit par l’enseignement, la recherche ou les conseils stratégiques, nous tenons fermement à construire un avenir plus vert, plus en santé, plus heureux, et plus prospère pour toutes et tous. Nous proposons à nos étudiantes et étudiants une expérience qui fera d’eux des leaders d’influence et des gestionnaires responsables.
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