Skip to main content
Persaud, Ajax

Persaud, Ajax

Full Professor
Section Coordinator for Marketing/OB-HR
B.Soc.Sci (University of Guyana), M.A. (University of Wales), M.M.S. (Carleton), Ph.D. (Carleton)
DMS 5130
613-562-5800 x 4715
This email address is being protected from spambots. You need JavaScript enabled to view it.


Dr. Persaud's research focuses on innovation, entrepreneurship, and marketing. Dr. Persaud received several nominations and awards for teaching and research excellence. His research has been published in leading refereed journals and peer-reviewed conference proceedings including IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of Technology Transfer, Canadian Journal of Administrative Sciences, Engineering Management Journal, and Technovation. He has authored/co-authored five books including Marketing, 1st & 2nd Canadian Ed.

Consulting/Executive Education

Dr. Persaud has provided management consulting services to small and medium companies and community organizations in Canada and the Caribbean. He has also delivered executive education courses in innovation management, marketing, and e-business to executives of small, medium, and large multinational corporations in Canada, the Caribbean and Europe.

Research Areas
  • Innovation, Entrepreneurship, E-business Technologies & Big Data Analytics
Teaching Areas
  • Analytics
  • Entrepreneurship
  • Innovation
  • Marketing

Publications during the last 7 years

Papers in Refereed Journals

  • Persaud, A. 2020. Key competencies for big data analytics professions: a multi-method study. Information Technology & People.
  • Freel, M., Persaud, A. and Chamberlin, T. 2019. Faculty ideals and universities' third mission. Technological Forecasting and Social Change, 147(C): 10-21.
  • McIlkenny, P. and Persaud, A. 2017. Value relevance of the voluntary disclosure of advertising expenditure: Evidence from Canada. International Journal of Accounting and Finance, 7(3): 185-208.
  • Persaud, A. and Schillo, R.S. 2017. Purchasing organic products: role of social context and consumer innovativeness. Marketing Intelligence and Planning, 35(1): 130-146.
  • Persaud, A. and O'Brien, S. 2017. Quality and Acceptance of Crowdsourced Translation of Web Content. International Journal of Technology and Human Interaction (IJTHI), 13(1): 101-115.
  • Kumar, V., Shareef, M.A., Kumar, U. and Persaud, A. 2016. Promotional Marketing through Mobile Phone SMS: A Cross-Cultural Examination of Consumer Acceptance. Transnational Corporations Review, 8(1): 1-16.
  • Schillo, R.S., Persaud, A. and Jin, M. **. 2016. Entrepreneurial readiness in the context of national institutional environments. Small Business Economics, 46(4): 619-637.
  • Alrashedi, R., Persaud, A. and Kindra, G.S. 2015. Drivers of e-Participation: The Case of Saudi Arabia. Journal of Business Inquiry, 14(1): 1-22.
  • El Haj Hassan, B. and Persaud, A. 2015. Technology Commercialization in Small and Medium-Size Enterprises: Analysis of the Canadian Biotechnology and Manufacturing Sectors. Journal of International Management Studies, 15(1): 13-28.
  • Ensign, P.C., Lin, C.D., Chreim, S. and Persaud, A. 2014. Proximity, Knowledge Transfer, and Innovation in Technology-Based Mergers and Acquisitions. International Journal of Technology Management, 66(1): 1-31.
  • Persaud, A. and Persaud, P. 2013. Rethinking e-government adoption: A user-centered model. International Journal of Electronic Government Research, 9(4): 56-74.
  • Persaud, A. and Floyd, J. 2013. Offshoring and Outsourcing of R&D and Business Activities in Canadian Technology Firms. Journal of Technology Management & Innovation, 8(3): 1-12.
  • Kollarova, S. and Persaud, A. 2013. Innovation in the Canadian Textile Industry. Perspectives of Innovations, Economics and Business, 13(2): 32-48.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2017-2021 SSHRC Insight Grant Assessing the Readiness of Canadian Small- and Medium- Sized Enterprises to Leverage Big Data Analytics R C PI $ 119,000
2017-2018 SSHRC – Synthesis Grant Big Data Analytics: Accelerating Innovation and Value Creation R C PI $ 25,000
2017-2018 Ontario Human Capital Research and Innovation Fund (OHCRIF) Big Data Analytics: The Nature of Work and Skills Requirement R G PI $ 34,650
2016-2018 SSHRC Insight Development Grant New innovation indicators - integrating survey methodology with web-based data analytics R C Co-I $ 67,050

*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown

**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown

Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator

© 2019 Telfer School of Management, University of Ottawa
Policies  |  Emergency Info

alert icon