Myriam Brouard (She/Her)
Assistant Professor
B.Com. (Concordia), B.A. (UdeM), M.Sc. (HEC Montréal), Ph.D. (HEC Montréal)
- Location
- DMS 5125
- Telephone
- 613-562-5800 x 8831
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Research Areas
Binge consumption Charitable giving, generosity, and crowdfunding Consumer exclusion and racial issues in consumption studies Conversational marketing Digital media consumption Diversity, equity, inclusion, and accessibility in markets Ethical and socially responsible consumption Social media marketing
Publications during the last 7 years
Papers in Refereed Journals
- Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B.F., Scaraboto, D., Sibai, O., Smith, A. and Belkhir, M. 2023. “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? Journal of Public Policy and Marketing, 42(1): 56-73.
- Joy, A., Zhu, Y., Pena, C. and Brouard, M. 2022. Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens. Strategic Change, 31(3): 337-343.
- Belk, R., Humayun, M. and Brouard, M. 2022. Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets. Journal of Business Research, 153(2022): 198-205.
- Belkhir, M., Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B.F., Huff, A.D., Scaraboto, D., Sibai, O. and Smith, A. 2019. Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education.
Chapters in Books
- Brouard, M. Fashion in the Metaverse: Remaining Relevant Through Times of Technological Disruption. In Joy, A.. New Directions in Art, Fashion, and Wine: Sustainability, Digitalization, and Artification. Lanham, MD: Lexington Books, 2023.
Funded Research during the last 7 years
| From-To | Source | Title | * | ** | Role | Amount |
|---|---|---|---|---|---|---|
| 2023-2024 | University of Ottawa & Telfer School of Management | Deconstructing Value: An Interdisciplinary Study of the Social, Economic, and Cultural Factors Shaping the NFT Market | R | I | PI | $ 20,000 |
LEGEND:
*Purpose
C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown
**Type
C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown
Role
PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator
Areas of Strategic Impact
