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Myriam Brouard (She/Her)

Brouard, Myriam
Assistant Professor
B.Com. (Concordia), B.A. (UdeM), M.Sc. (HEC Montréal), Ph.D. (HEC Montréal)
DMS 5125
613-562-5800 x 8831
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Professor Brouard is currently researching NFTs, Metaverse, AI, portable social identities, and globalizing direct sales channels through technological innovation.

Professor Brouard specializes in Consumer Culture Theory and offers profound insights into modern consumer behaviour by studying the dynamics behind the adoption of disruptive technologies. She demonstrates her commitment to equity and inclusion by working to level the playing field for marginalized market actors. Her goal is to create environments where diverse perspectives and voices are valued and play a crucial role in shaping the future of commerce and technology. Her research is highly respected in academic circles and offers practical solutions for navigating the complexities of today's digital markets. She has published works in reputable journals such as the Journal of Public Policy and Marketing as well as the Journal of Business Research. Her desire to engage in conversations around technology adoption with a wider audience is highlighted through her contributions to Knowledge@Wharton, The Conversation, and La Presse.

In summary, Myriam Brouard's academic and professional endeavours position her at the forefront of understanding and influencing how emergent technologies redefine marketing strategies, making her a pivotal figure in the rapidly evolving digital landscape.

Publications during the last 7 years

Papers in Refereed Journals

  • Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B.F., Scaraboto, D., Sibai, O., Smith, A. and Belkhir, M. 2023. “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? Journal of Public Policy and Marketing, 42(1): 56-73.
  • Belk, R., Humayun, M. and Brouard, M. 2022. Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets. Journal of Business Research, 153(2022): 198-205.
  • Joy, A., Zhu, Y., Pena, C. and Brouard, M. 2022. Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens. Strategic Change, 31(3): 337-343.
  • Belkhir, M., Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B.F., Huff, A.D., Scaraboto, D., Sibai, O. and Smith, A. 2019. Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education.

Chapters in Books

  • Brouard, M. Fashion in the Metaverse: Remaining Relevant Through Times of Technological Disruption. In Joy, A.. New Directions in Art, Fashion, and Wine: Sustainability, Digitalization, and Artification. Lanham, MD: Lexington Books, 2023.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2023-2024 University of Ottawa & Telfer School of Management Deconstructing Value: An Interdisciplinary Study of the Social, Economic, and Cultural Factors Shaping the NFT Market R I PI $ 20,000


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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