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Myriam Brouard (She/Her)

Brouard, Myriam
Assistant Professor
B.Com. (Concordia), B.A. (UdeM), M.Sc. (HEC Montréal), Ph.D. (HEC Montréal)
DMS 5125
613-562-5800 x 8831
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Publications during the last 7 years

Papers in Refereed Journals

  • Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B.F., Scaraboto, D., Sibai, O., Smith, A. and Belkhir, M. 2023. “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? Journal of Public Policy and Marketing, 42(1): 56-73.
  • Belk, R., Humayun, M. and Brouard, M. 2022. Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets. Journal of Business Research, 153(2022): 198-205.
  • Joy, A., Zhu, Y., Pena, C. and Brouard, M. 2022. Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens. Strategic Change, 31(3): 337-343.
  • Belkhir, M., Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B.F., Huff, A.D., Scaraboto, D., Sibai, O. and Smith, A. 2019. Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education.

Chapters in Books

  • Brouard, M. Fashion in the Metaverse: Remaining Relevant Through Times of Technological Disruption. In Joy, A.. New Directions in Art, Fashion, and Wine: Sustainability, Digitalization, and Artification. Lanham, MD: Lexington Books, 2023.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2023-2024 University of Ottawa & Telfer School of Management Deconstructing Value: An Interdisciplinary Study of the Social, Economic, and Cultural Factors Shaping the NFT Market R I PI $ 20,000


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

© 2024 Telfer School of Management, University of Ottawa
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