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Madeline Toubiana

Toubiana, Madeline
Associate Professor
B.B.A. (Macquarie University, International College of Management (ICM)), M.Ed. (Queen's), Ph.D. (Schulich, York)
DMS 6157
613-562-5800 x 7396
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Madeline Toubiana is Associate Professor and the Desmarais Chair in Entrepreneurship. Her research program has been focused broadly on what stalls and supports social change and innovation. More specifically, she examines the role of emotions, entrepreneurship, institutional processes, and stigmatization in influencing the dynamics of social change. While she explores change processes in large organizations and institutions, like in academia, most of her research examines how marginalized and/or stigmatized actors can be better included in change processes, and what might support them in doing so. As such, some of her previous and current work has studied social enterprises, the prison system, the sex trade, unemployment, non-profit organizations, and taxi-driving. Her most recent work has begun to explore the role of entrepreneurship in supporting destigmatization and social change for individuals facing extreme stigma and discrimination.

Her research has been published in the top journals in her field including Academy of Management Journal, Academy of Management Review, Academy of Management Annals, Annual Review of Sociology, Organization Studies, Journal of Management Studies, Journal of Management History, and Journal of Management Learning, among others. She is on the editorial review board for Academy of Management Journal and Organization Studies.

Publications during the last 7 years

Papers in Refereed Journals

  • Butler, J.I., Dahlke, S., Devkota, R., Shrestha, S., Hunter, K.F., Toubiana, M., Kalogirou, M., Law, J. and Scheuerman, M. 2023. The Information-Seeking Behavior and Unmet Knowledge Needs of Older Medicinal Cannabis Consumers in Canada: A Qualitative Descriptive Study. Drugs & Aging, 40(5): 427-438.
  • Toubiana, M., Slade Shantz, A. and Khorasani, N. 2023. Panacea or Poisoned Chalice? Considering the possibilities of entrepreneurship and degrowth. Journal of Management Inquiry.
  • Crawford, B., Toubiana, M. and Coslor, E. 2023. From catch-and-harvest to catch-and-release: multimodality and deinstitutionalization. Organization Studies.
  • Bacq, S., Toubiana, M., Ruebottom, T., Ormiston, J. and Ajunwa, I. 2023. Entrepreneurship Out of Shame: Entrepreneurial Pathways at the Intersection of Necessity, Emancipation, and Social Change. Organization Theory.
  • Zhang, R., Voronov, M., Vince, R., Toubiana, M. and Hudson, B. 2023. Beyond the Feeling Individual: Insights from Sociology on Emotions and Embeddedness. Journal of Management Studies.
  • Ruebottom, T., Voronov, M., Buchanan, S. and Toubiana, M. 2022. Commercializing the Practice of Voyeurism: How Organizations Leverage Authenticity and Transgression to Create Value. Academy of Management Review, 47(3).
  • Toubiana, M. and Ruebottom, T. 2022. Stigma hierarchies: The internal dynamics of stigmatization in the Sex Work occupation. Administrative Science Quarterly, 67(2): 515-552.
  • Phung, K., Buchanan, S., Toubiana, M. and Ruebottom, T. 2021. When Stigma Doesn’t Transfer: Stigma Deflection and Occupational Stratification in the Sharing Economy. Journal of Management Studies, 58: 1107-1139.
  • Zhang, R., Toubiana, M., Wang, M., Ruebottom, T. and Greenwood, R. 2021. Stigma Beyond Levels: Advancing Research on Stigmatization. Academy of Management Annals, 15: 188-222.
  • Lounsbury, M., Steele, C., Wang, M. and Toubiana, M. 2021. New directions in the study of institutional logics: from tools to phenomena. Annual Review of Sociology, 47: 261-280.
  • Ruebottom, T. and Toubiana, M. 2021. Constraints and opportunities of stigma: Entrepreneurial emancipation in the sex industry. Academy of Management Journal, 64(4): 1049–1077.
  • Steele, C., Toubiana, M. and Greenwood, R. 2020. Why Worry? Celebrating and Reformulating “Integrative Institutionalism”. Research in the Sociology of Organizations, 65B: 353-370.
  • Steele, C., Hannigan, T., Glaser, V.L., Toubiana, M. and Gehman, J. 2020. Macrofoundations: Exploring the institutionally situated nature of activity. Research in the Sociology of Organizations, 68: 1-16.
  • Toubiana, M. 2020. Once in orange, always in orange? Identity paralysis and the enduring influence of institutional logics on identity. Academy of Management Journal, 63(6): 1739–1774.
  • Zietsma, C. and Toubiana, M. 2018. The Valuable, the Constitutive, and the Energetic: Exploring the impact and importance of studying emotions and institutions. Organization Studies, 39: 427-443.
  • Toubiana, M., Greenwood, R. and Zietsma, C. 2017. Beyond ethos: Outlining an alternate trajectory for emotional competence and investment. Academy of Management Review, 42: 551-556.
  • Toubiana, M., Oliver, C. and Bradshaw, P. 2017. Beyond differentiation and integration: The challenges of managing internal complexity in federations. Organization Studies, 38: 1013-1037.
  • Toubiana, M. and Zietsma, C. 2017. The message is on the wall: Emotions, social media, and the dynamics of institutional complexity. Academy of Management Journal, 60: 922-953.


  • Zietsma, C., Toubiana, M., Voronov, M. and Roberts, A.E. Emotions in Organization Theory. Cambridge, United Kingdom: Cambridge University Press, 2019.

Chapters in Books

  • Toubiana, M., Ruebottom, T. and Turchick-Hakak, L. When a major life change upends your sense of self. In Taking Charge of Your Career. Cambridge, United States: Harvard University Press, 2023, (In Press).
  • Ruebottom, T. and Toubiana, M. Burlesque: the role of extreme contexts in shedding embodied shame. In Research in the Sociology of Organizations. United Kingdom: Emerald Publishing, 2023, (Accepted).
  • Bradshaw, P. and Toubiana, M. Nonprofit federations, leadership, management, and governance. In Cornforth, C. and Brown, W.. Encyclopedia of Nonprofit Management, Leadership, and Governance. Cheltenham, UK: Edward Elgar Publishing, 2022, (Accepted).
  • Zietsma, C. and Toubiana, M. Emotions as the glue, fuel and rust of social innovation. In George, G., Baker, T., Joshi, H. and Tracey, P.. Handbook of inclusive innovation. London: Edward Elgar Publishing, 2018.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2022-2027 SSHRC Stigma For Social Change? Exploring Stigma-Exploiting Entrepreneurship As A Pathway For Social Change R C PI $ 204,125
2022-2024 Telfer School of Management Research Grants (SMRG) The Social Symbolic Construction of a Social Enterprise Ecosystem R I PI $ 15,000
2022-2024 SSHRC Occupational Degrowth: Why individuals choose intentional downward occupational transitions R C Co-A $ 49,932
2021-2023 SSHRC Cannabis in the closet? Seniors' perceptions of stigma and their influence on use and access to medicinal cannabis R C Co-PI $ 70,550
2020 University of Alberta Killam Cornerstone Grant Program Entrepreneurship and Taboo: Identifying an Alternate Pathway to Social and Cultural Change R O PI $ 25,193
2020 University of Alberta, Kule Dialogue Grant COVID-19 and Entrepreneurship in Alberta S O PI $ 2,000
2020 University of Alberta, Endowment Fund for the Future COVID-19 and Entrepreneurship in Alberta R O Co-PI $ 7,000
2018 SSHRC Uber'ing away stigma: The impact of sharing technology on stigmatized occupations R C Co-PI $ 66,786
2018 University of Alberta Southam/Edmonton Journal Faculty Fellowship R O PI $ 15,000
2017 University of Alberta, Endowment Fund for the Future The emancipatory potential of entrepreneurship: A study of the sex work industry and its entrepreneurs S O PI $ 7,000


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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