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Madeline Toubiana

Toubiana, Madeline
Full Professor
B.B.A. (Macquarie University, International College of Management (ICM)), M.Ed. (Queen's), Ph.D. (Schulich, York)
DMS 6157
613-562-5800 x 7396
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Madeline Toubiana is a Professor of Strategy and Organization and the Desmarais Chair in Entrepreneurship at the University of Ottawa. Her research is focused on what stalls and supports thriving for individuals, organizations, and communities. To do so she examines the struggles between people and institutions, with a particular emphasis on the role emotions, stigmatization, and entrepreneurship play in either impeding or catalyzing social change.

Her research extends across diverse domains, ranging from academia to marginalized and stigmatized populations. As such her research portfolio encompasses a wide array of subjects, including social enterprises, the criminal justice system, the sex trade, unemployment, non-profit organizations, cannabis, and taxi-driving. Within these contexts, she focuses on amplifying the voices and experiences of underrepresented groups such as women, LGBTQ+ individuals, people with disabilities, seniors, and immigrants.

Her research has been published in the top journals in the field including Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Academy of Management Annals, Annual Review of Sociology, Organization Studies, Journal of Management Studies, Journal of Management History, and Journal of Management Learning, among others. She is the associate editor for Organization Theory, a field editor for Journal of Business Venturing, and on the editorial review board for Academy of Management Review, Academy of Management Journal and Organization Studies.

Publications during the last 7 years

Papers in Refereed Journals

  • Shrestha, S., Dahlke, S., Butler, J.I., Devkota, R., Law, J., Hunter, K.F., Toubiana, M., Kalogirou, M., Scheuerman, M. and Pietrosanu, M. 2024. How Older Canadians Access Medicinal Cannabis and Information About It: A Descriptive Survey. Cogent Gerontology, 3(1): 2303502.
  • Sharma, P., Toubiana, M., Lashley, K., Massa, F., Rogers, K. and Ruebottom, T. 2024. Honing the Craft of Qualitative Data Collection in Extreme Contexts. Journal of Management Inquiry, 33(2): 99-114.
  • Dahlke, S., Butler, J.I., Hunter, K.F., Toubiana, M., Kalogirou, M., Shrestha, S., Devkota, R., Law, J. and Scheuerman, M. 2023. The Effects of Stigma: Older Persons and Medicinal Cannabis. Qualitative Health Research.
  • Butler, J.I., Dahlke, S., Devkota, R., Shrestha, S., Hunter, K.F., Toubiana, M., Kalogirou, M., Law, J. and Scheuerman, M. 2023. The Information-Seeking Behavior and Unmet Knowledge Needs of Older Medicinal Cannabis Consumers in Canada: A Qualitative Descriptive Study. Drugs & Aging, 40(5): 427-438.
  • Toubiana, M., Slade Shantz, A. and Khorasani, N. 2023. Panacea or Poisoned Chalice? Considering the possibilities of entrepreneurship and degrowth. Journal of Management Inquiry.
  • Crawford, B., Toubiana, M. and Coslor, E. 2023. From catch-and-harvest to catch-and-release: multimodality and deinstitutionalization. Organization Studies.
  • Bacq, S., Toubiana, M., Ruebottom, T., Ormiston, J. and Ajunwa, I. 2023. Entrepreneurship Out of Shame: Entrepreneurial Pathways at the Intersection of Necessity, Emancipation, and Social Change. Organization Theory.
  • Zhang, R., Voronov, M., Vince, R., Toubiana, M. and Hudson, B. 2023. Beyond the Feeling Individual: Insights from Sociology on Emotions and Embeddedness. Journal of Management Studies.
  • Ruebottom, T., Voronov, M., Buchanan, S. and Toubiana, M. 2022. Commercializing the Practice of Voyeurism: How Organizations Leverage Authenticity and Transgression to Create Value. Academy of Management Review, 47(3).
  • Toubiana, M. and Ruebottom, T. 2022. Stigma hierarchies: The internal dynamics of stigmatization in the Sex Work occupation. Administrative Science Quarterly, 67(2): 515-552.
  • Phung, K., Buchanan, S., Toubiana, M. and Ruebottom, T. 2021. When Stigma Doesn’t Transfer: Stigma Deflection and Occupational Stratification in the Sharing Economy. Journal of Management Studies, 58: 1107-1139.
  • Zhang, R., Toubiana, M., Wang, M., Ruebottom, T. and Greenwood, R. 2021. Stigma Beyond Levels: Advancing Research on Stigmatization. Academy of Management Annals, 15: 188-222.
  • Lounsbury, M., Steele, C., Wang, M. and Toubiana, M. 2021. New directions in the study of institutional logics: from tools to phenomena. Annual Review of Sociology, 47: 261-280.
  • Ruebottom, T. and Toubiana, M. 2021. Constraints and opportunities of stigma: Entrepreneurial emancipation in the sex industry. Academy of Management Journal, 64(4): 1049–1077.
  • Steele, C., Toubiana, M. and Greenwood, R. 2020. Why Worry? Celebrating and Reformulating “Integrative Institutionalism”. Research in the Sociology of Organizations, 65B: 353-370.
  • Steele, C., Hannigan, T.R., Glaser, V.L., Toubiana, M. and Gehman, J. 2020. Macrofoundations: Exploring the institutionally situated nature of activity. Research in the Sociology of Organizations, 68: 1-16.
  • Toubiana, M. 2020. Once in orange, always in orange? Identity paralysis and the enduring influence of institutional logics on identity. Academy of Management Journal, 63(6): 1739–1774.
  • Zietsma, C. and Toubiana, M. 2018. The Valuable, the Constitutive, and the Energetic: Exploring the impact and importance of studying emotions and institutions. Organization Studies, 39: 427-443.
  • Toubiana, M. and Zietsma, C. 2017. The message is on the wall: Emotions, social media, and the dynamics of institutional complexity. Academy of Management Journal, 60: 922-953.
  • Toubiana, M., Oliver, C. and Bradshaw, P. 2017. Beyond differentiation and integration: The challenges of managing internal complexity in federations. Organization Studies, 38: 1013-1037.
  • Toubiana, M., Greenwood, R. and Zietsma, C. 2017. Beyond ethos: Outlining an alternate trajectory for emotional competence and investment. Academy of Management Review, 42: 551-556.


  • Zietsma, C., Toubiana, M., Voronov, M. and Roberts, A.E. Emotions in Organization Theory. Cambridge, United Kingdom: Cambridge University Press, 2019.

Chapters in Books

  • Toubiana, M., Ruebottom, T. and Turchick-Hakak, L. When a major life change upends your sense of self. In Taking Charge of Your Career. Cambridge, United States: Harvard University Press, 2023, (In Press).
  • Ruebottom, T. and Toubiana, M. Burlesque: the role of extreme contexts in shedding embodied shame. In Research in the Sociology of Organizations. United Kingdom: Emerald Publishing, 2023, (Accepted).
  • Bradshaw, P. and Toubiana, M. Nonprofit federations, leadership, management, and governance. In Cornforth, C. and Brown, W.. Encyclopedia of Nonprofit Management, Leadership, and Governance. Cheltenham, UK: Edward Elgar Publishing, 2022, (Accepted).
  • Zietsma, C. and Toubiana, M. Emotions as the glue, fuel and rust of social innovation. In George, G., Baker, T., Joshi, H. and Tracey, P.. Handbook of inclusive innovation. London: Edward Elgar Publishing, 2018.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2022-2027 SSHRC Stigma For Social Change? Exploring Stigma-Exploiting Entrepreneurship As A Pathway For Social Change R C PI $ 204,125
2022-2024 Telfer School of Management Research Grants (SMRG) The Social Symbolic Construction of a Social Enterprise Ecosystem R I PI $ 15,000
2022-2024 SSHRC Occupational Degrowth: Why individuals choose intentional downward occupational transitions R C Co-A $ 49,932
2021-2023 SSHRC Cannabis in the closet? Seniors' perceptions of stigma and their influence on use and access to medicinal cannabis R C Co-PI $ 70,550
2020 University of Alberta Killam Cornerstone Grant Program Entrepreneurship and Taboo: Identifying an Alternate Pathway to Social and Cultural Change R O PI $ 25,193
2020 University of Alberta, Kule Dialogue Grant COVID-19 and Entrepreneurship in Alberta S O PI $ 2,000
2020 University of Alberta, Endowment Fund for the Future COVID-19 and Entrepreneurship in Alberta R O Co-PI $ 7,000
2018 SSHRC Uber'ing away stigma: The impact of sharing technology on stigmatized occupations R C Co-PI $ 66,786
2018 University of Alberta Southam/Edmonton Journal Faculty Fellowship R O PI $ 15,000
2017 University of Alberta, Endowment Fund for the Future The emancipatory potential of entrepreneurship: A study of the sex work industry and its entrepreneurs S O PI $ 7,000


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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