Madeline Toubiana
- Location
- DMS 6157
- Telephone
- 613-562-5800 x 7396
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Biography
Madeline Toubiana is a Professor of Strategy and Organization and the Desmarais Chair in Entrepreneurship at the University of Ottawa. Her research is focused on what stalls and supports thriving for individuals, organizations, and communities. To do so she examines the struggles between people and institutions, with a particular emphasis on the role emotions, stigmatization, and entrepreneurship play in either impeding or catalyzing social change.
Her research extends across diverse domains, ranging from academia to marginalized and stigmatized populations. As such her research portfolio encompasses a wide array of subjects, including social enterprises, the criminal justice system, the sex trade, unemployment, non-profit organizations, cannabis, and taxi-driving. Within these contexts, she focuses on amplifying the voices and experiences of underrepresented groups such as women, LGBTQ+ individuals, people with disabilities, seniors, and immigrants.
Her research has been published in the top journals in the field including Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Academy of Management Annals, Annual Review of Sociology, Organization Studies, Journal of Management Studies, Journal of Management History, and Journal of Management Learning, among others. She is the associate editor for Organization Theory, a field editor for Journal of Business Venturing, and on the editorial review board for Academy of Management Review, Academy of Management Journal and Organization Studies.
Publications during the last 7 years
Papers in Refereed Journals
- Toubiana, M., Berman, B., Bacq, S., Slade Shantz, A. 2026. Permission to Play: Trying on Entrepreneurship in Times of Crisis. Journal of Business Venturing, 41(3): 106583.
- Slade Shantz, A., Khorasani, N., Toubiana, M. 2025. Degrowth and organization studies. Organization Studies, (Accepted).
- Ruebottom, T., Toubiana, M. 2024. Embodied Shame and Organization Studies. Organization Studies.
- Sharma, P., Toubiana, M., Lashley, K., Massa, F., Rogers, K., Ruebottom, T. 2024. Honing the Craft of Qualitative Data Collection in Extreme Contexts. Journal of Management Inquiry, 33(2): 99-114.
- Shrestha, S., Dahlke, S., Butler, J.I., Devkota, R., Law, J., Hunter, K.F., Toubiana, M., Kalogirou, M., Scheuerman, M., Pietrosanu, M. 2024. How Older Canadians Access Medicinal Cannabis and Information About It: A Descriptive Survey. Cogent Gerontology, 3(1): 2303502.
- Dahlke, S., Butler, J.I., Toubiana, M., Shrestha, S., Baskerville, K., Devkota, R., Hunter, K., Kalogirou, M., Law, J., Scheuerman, M. 2024. Understanding Older Adults’ Experiences with Cannabis for Medicinal Purposes: A Mixed Methods Study. Canadian Journal on Aging, 1-10.
- Zhang, R., Voronov, M., Vince, R., Toubiana, M., Hudson, B. 2023. Beyond the Feeling Individual: Insights from Sociology on Emotions and Embeddedness. Journal of Management Studies.
- Bacq, S., Toubiana, M., Ruebottom, T., Ormiston, J., Ajunwa, I. 2023. Entrepreneurship Out of Shame: Entrepreneurial Pathways at the Intersection of Necessity, Emancipation, and Social Change. Organization Theory.
- Crawford, B., Toubiana, M., Coslor, E. 2023. From catch-and-harvest to catch-and-release: multimodality and deinstitutionalization. Organization Studies.
- Toubiana, M., Slade Shantz, A., Khorasani, N. 2023. Panacea or Poisoned Chalice? Considering the possibilities of entrepreneurship and degrowth. Journal of Management Inquiry.
- Dahlke, S., Butler, J.I., Hunter, K.F., Toubiana, M., Kalogirou, M., Shrestha, S., Devkota, R., Law, J., Scheuerman, M. 2023. The Effects of Stigma: Older Persons and Medicinal Cannabis. Qualitative Health Research.
- Butler, J.I., Dahlke, S., Devkota, R., Shrestha, S., Hunter, K.F., Toubiana, M., Kalogirou, M., Law, J., Scheuerman, M. 2023. The Information-Seeking Behavior and Unmet Knowledge Needs of Older Medicinal Cannabis Consumers in Canada: A Qualitative Descriptive Study. Drugs & Aging, 40(5): 427-438.
- Ruebottom, T., Voronov, M., Buchanan, S., Toubiana, M. 2022. Commercializing the Practice of Voyeurism: How Organizations Leverage Authenticity and Transgression to Create Value. Academy of Management Review, 47(3).
- Toubiana, M., Ruebottom, T. 2022. Stigma hierarchies: The internal dynamics of stigmatization in the Sex Work occupation. Administrative Science Quarterly, 67(2): 515-552.
- Ruebottom, T., Toubiana, M. 2021. Constraints and opportunities of stigma: Entrepreneurial emancipation in the sex industry. Academy of Management Journal, 64(4): 1049–1077.
- Lounsbury, M., Steele, C., Wang, M., Toubiana, M. 2021. New directions in the study of institutional logics: from tools to phenomena. Annual Review of Sociology, 47: 261-280.
- Zhang, R., Toubiana, M., Wang, M., Ruebottom, T., Greenwood, R. 2021. Stigma Beyond Levels: Advancing Research on Stigmatization. Academy of Management Annals, 15: 188-222.
- Phung, K., Buchanan, S., Toubiana, M., Ruebottom, T. 2021. When Stigma Doesn’t Transfer: Stigma Deflection and Occupational Stratification in the Sharing Economy. Journal of Management Studies, 58: 1107-1139.
- Toubiana, M. 2020. Once in orange, always in orange? Identity paralysis and the enduring influence of institutional logics on identity. Academy of Management Journal, 63(6): 1739–1774.
Books
- Ruebottom, T., Toubiana, M. Bodies of Resistance: Challenging Dehumanization through Entrepreneurship. Bristol, UK: Bristol University Press, 2026.
- Wang, M.S., Lounsbury, M., Toubiana, M., Steele, C.W.J. Institutional Logics as Phenomena: Advancing the Study of Coherence, Durability and Governance. Research in the Sociology of Organizations. UK: Emerald Group Publishing, 2026, (In Press).
- Steele, C., Hannigan, T.R., Toubiana, M., Glaser, V., Gehman, J. Macrofoundations: Exploring the Institutionally Situated Nature of Activity. UK: Emerald Group Publishing, 2020.
- Zietsma, C., Toubiana, M., Voronov, M., Roberts, A.E. Emotions in Organization Theory. Cambridge, United Kingdom: Cambridge University Press, 2019.
Chapters in Books
- Ruebottom, T., Toubiana, M. Burlesque: the role of extreme contexts in shedding embodied shame. In Research in the Sociology of Organizations. UK: Emerald Group Publishing, 2026, (Accepted).
- Jimenez Pena, C., Toubiana, M. Inhabiting the heart of a crossroad: the intersection of values, emotions and institutional logics. In Handbook on Emotions and Values in Organizational Institutionalism. Palgrave, 2026.
- Crawford, B., Toubiana, M., Coslor, E. Regenerative Organizing as Institutional Repair. In Research in the Sociology of Organizations. United Kingdom: Emerald Publishing, 2026.
- Toubiana, M., Ruebottom, T. Stigma. In The Oxford Handbook of Organisational Social Evaluations. Oxford, UK: Oxford University Press, 2026.
- Toubiana, M., Ruebottom, T., Turchick-Hakak, L. When a major life change upends your sense of self. In Taking Charge of Your Career. Cambridge, United States: Harvard University Press, 2023, (In Press).
- Bradshaw, P., Toubiana, M. Nonprofit federations, leadership, management, and governance. In Cornforth, C., Brown, W. Encyclopedia of Nonprofit Management, Leadership, and Governance. Cheltenham, UK: Edward Elgar Publishing, 2022, (Accepted).
- Steel, C., Hannigan, T.R., Toubiana, M., Glaser, V., Gehman, J. Macrofoundations: Exploring the Institutionally Situated Nature of Activity. In Research in the Sociology of Organizations. UK: Emerald Group Publishing, 2020.
- Steele, C., Toubiana, M., Greenwood, R. Why Worry? Celebrating and Reformulating “Integrative Institutionalism”. In Research in the Sociology of Organizations. UK: Emerald Group Publishing, 2020.
Funded Research during the last 7 years
| From-To | Source | Title | Purpose | Type | Role | Amount |
|---|---|---|---|---|---|---|
| 2025-2028 | SSHRC | Divided: How political polarization shapes cultural industries | R | C | Co-A | $55,626 |
| 2025-2027 | Telfer School of Management Research Grants (SMRG) | Psychedelic-assisted therapy: Occupational emergence under conditions of legal liminality | R | I | PI | $15,000 |
| 2024-2027 | SSHRC | Perimenopause and women's careers | R | C | PI | $67,815 |
| 2022-2027 | SSHRC | Stigma For Social Change? Exploring Stigma-Exploiting Entrepreneurship As A Pathway For Social Change | R | C | PI | $204,125 |
| 2022-2024 | Telfer School of Management Research Grants (SMRG) | The Social Symbolic Construction of a Social Enterprise Ecosystem | R | I | PI | $15,000 |
| 2022-2024 | SSHRC | Occupational Degrowth: Why individuals choose intentional downward occupational transitions | R | C | Co-A | $49,932 |
| 2021-2023 | SSHRC | Cannabis in the closet? Seniors' perceptions of stigma and their influence on use and access to medicinal cannabis | R | C | Co-PI | $70,550 |
| 2020-2020 | University of Alberta Killam Cornerstone Grant Program | Entrepreneurship and Taboo: Identifying an Alternate Pathway to Social and Cultural Change | R | O | PI | $25,193 |
| 2020-2020 | University of Alberta, Endowment Fund for the Future | COVID-19 and Entrepreneurship in Alberta | R | I | Co-PI | $7,000 |
| 2020-2020 | University of Alberta, Kule Dialogue Grant | COVID-19 and Entrepreneurship in Alberta | S | O | PI | $2,000 |
LEGEND:
Purpose
C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown
Type
C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown
Role
PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator
