Skip to main content

David Crick

Crick, David
Full Professor
Paul Desmarais Professorship of International Entrepreneurship and Marketing
Certificate (Charles Keene College), Certificate (Leicester Polytechnic), B.A. (Hon.) (Leicester Polytechnic), M.B.A. (University of Strathclyde), Ph.D. (University of Wales), M.Sc. (University of Leicester), PGCert (Birmingham City University), DLitt (De
DMS 10145
613-562-5800 x 4916
This email address is being protected from spambots. You need JavaScript enabled to view it.


David Crick is the Paul Desmarais Professor of International Entrepreneurship and Marketing. He has over 30 years of experience in research, teaching and administrative roles in business schools with a further 6 years of full time experience in industry and various consultancy roles. He was previously Professor of International Entrepreneurship at Victoria University in Wellington, New Zealand, after two similar posts at the level of full professor in the U.K., at universities in Leicester and Birmingham. He has acted in various administrative roles such as Director of Research for a previous faculty and a Section Head; additionally, he has also served as an accreditation reviewer for several organisations.


David's research lies at the intersection of international entrepreneurship and marketing. Start-up firms with limited resources and an evolving business model are a particular area of interest, of which internationalization processes and the support requirements of entrepreneurs are a core aspect. This research takes a holistic approach regarding entrepreneurial strategies in internationalizing firms, including the notions of 'coopetition' and also 'serendipity' in unplanned versus planned ventures. In addition, David's research has involved entrepreneurs from minority ethnic communities and the types of assistance they require. His research has been of high academic and practitioner impact, and he is regularly asked to peer review papers, examine theses and to speak on the topic. He is on the editorial boards of several journals. He was awarded a Higher Doctorate for his contribution to research.


His teaching approach has emphasized experiential learning (including validation of evolving business models) rather than simply lectures, including the opportunity for students to meet real-life entrepreneurs and network partners like angel investors. Both in his recent and prior roles including as a visiting professor at Tromso University, he taught students that were in the process of starting a business in parallel with their studies.

Publications during the last 7 years

Chapters in Books

  • Chaudhry, S., Crick, D. and Crick, J.M. Trade Barriers and Assistance Requirements of South Asian Transnational Entrepreneurs. In Jones, P., Haddoud, M. and Onjewu, A.. International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers and Determinants. Emerald Group Publishing, 2020.
  • Crick, J. and Crick, D. Lean Start-up” Practices: Initial internationalization and Evolving Business Models. In Aykol, B., Samiee, S., Katsikeas, C. S. and Leonidou, L. C.. Advances in Global Marketing: A Research Anthology. Springer, 2019.
  • Crick, D. and Chaudhry, S. Understanding the Transnational Entrepreneur. In Fernhaber, S. and Prashantham, S.. Companion to International Entrepreneurship, Routledge. London and New York: Routledge, 2015.

Papers in Refereed Journals

  • Ibeh, K. , Crick, D. and Etemad, H. 2019. Guest Editorial - International Marketing Knowledge and International Entrepreneurship in the Contemporary Multi Speed Global Economy. International Marketing Review, 36(1): 2-5.
  • Crick, J.M. and Crick, D. 2019. Developing and Validating a Multi-Dimensional Measure of Coopetition. Journal of Business and Industrial Marketing.
  • Crick, J.M. and Crick, D. 2019. The Dark-Side of Coopetition: It’s not what you say, but the way that you do it. Journal of Strategic Marketing.
  • Nguyen, T., Raman, R. and Crick, D. 2019. Potential Absorptive Capacity and Performance of Vietnamese Contract Manufacturing Exporters: Mediating Factors in Entrepreneurial Marketing Behaviour. Journal of Strategic Marketing.
  • Crick, J.M., Crick, D. and Chaudhry, S. 2019. Entrepreneurial Marketing Decision-Making in Rapidly Internationalising and De-Internationalising Start-up Firms. Journal of Business Research.
  • Crick, D. 2018. Guest Editorial – Qualitative Research at the Marketing/Entrepreneurship Interface. Qualitative Market Research: An International Journal, 22(2): 138-142.
  • Crick, J.M. and Crick, D. 2018. Angel Investors’ Predictive and Control Funding Criteria: The Importance of Evolving Business Models. Journal of Research in Marketing and Entrepreneurship, 20(1): 34-56.
  • Crick, D., Chaudhry, S. and Crick, J.M. 2018. Risks/Rewards and an Evolving Business Model: A Case Study of a Small Lifestyle Business in the UK Tourism Sector. Qualitative Market Research: An International Journal, 21(2): 143-165.
  • Raman, R., Nguyen, T. and Crick, D. 2018. Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability. Journal of International Management, 24(3): 271-283.
  • Raman, R., Sraha, G. and Crick, D. 2018. Export Promotion Programmes and the Export Performance of Ghanaian Firms: The Mediating Role of Foreign Market Attractiveness. International Marketing Review, 35(4): 661-682.
  • Chreim, S., Spence, M., Crick, D. and Liao, X. 2018. Review of female immigrant entrepreneurship research: Past findings, gaps and ways forward. European Management Journal, 36(2): 210-222.
  • Sraha, G., Raman, R. and Crick, D. 2017. Ghanaian exporters’ international experience and performance: the mediating role of export commitment. Journal of Strategic Marketing, 25(4): 353-365.
  • Crick, J. and Crick, D. 2016. Developing Entrepreneurial Resilience in the UK Tourism Sector. Journal of Strategic Change, 25(3): 315-325.
  • Crick, D. and Crick, J. 2016. An Appreciative Inquiry into the First Export Order. Qualitative Market Research: An International Journal, 19(1): 84-100.
  • Crick, D. and Crick, J. 2016. Coopetition at the Sports Marketing/Entrepreneurship Interface: A Case Study of a Taekwondo Organisation. Marketing Intelligence and Planning, 34(2): 169-187.
  • Crick, D., Chaudhry, S. and Crick, J. 2016. Trading in a Competitive Environment: South-Asian Restaurants in the UK. Journal of Strategic Change, 25(4): 371-382 .
  • Crick, D. and Crick, J. 2016. The First Export Order: A Marketing Innovation Revisited. Journal of Strategic Marketing, 24(2): 77-89.
  • Crick, D. and Crick, J. 2015. Learning and Decision Making in Marketing Planning: A Study of New Zealand Vineyards. Marketing Intelligence and Planning, 33(5): 707-732.
  • Crick, D. and Lindsay, V. 2015. Service and Service-Intensive New Zealand Internationalising SMEs’ Perceptions of Government Assistance. Marketing Intelligence and Planning, 33(3): 366-393.
  • Crick, D. and Crick, J. 2014. The Internationalization Strategies of Rapidly Internationalizing High-Tech SMES: Planned and Unplanned Activities. European Business Review, 26(5): 421-448.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2015-2019 Loughborough University Various Small Grants Obtained via Co-author S O PI $ 7,500
2015-2017 University of Ottawa, Telfer School of Management Start-up Grant R I PI $ 20,000
2015-2016 University of Ottawa, Telfer School of Management Library Grant R I PI $ 2,000
2014-2015 Victoria University of Wellington Summer Scholarship for Research Assistance Involving Entrepreneurship in Sport S O PI $ 6,000
2013-2014 Victoria University of Wellington Corporate Entrepreneurship and Business Practices in the New Zealand Healthcare Sector. R O PI $ 23,000
2013-2014 Victoria University of Wellington Summer Scholarship for Research Assistance Involving Social Entrepreneurs S O PI $ 6,000


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

© 2020 Telfer School of Management, University of Ottawa
Policies  |  Emergency Info

alert icon