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Ajax Persaud

Persaud, Ajax
Full Professor
B.Soc.Sci (University of Guyana), M.A. (University of Wales), M.M.S. (Carleton University), Ph.D. (Carleton University)
DMS 5133
613-562-5800 x 4715
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Dr. Persaud's research focuses on innovation, entrepreneurship, and marketing. Dr. Persaud received several nominations and awards for teaching and research excellence. His research has been published in leading refereed journals and peer-reviewed conference proceedings including IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of Technology Transfer, Canadian Journal of Administrative Sciences, Engineering Management Journal, and Technovation. He has authored/co-authored five books including Marketing, 1st & 2nd Canadian Ed.

Consulting/Executive Education

Dr. Persaud has provided management consulting services to small and medium companies and community organizations in Canada and the Caribbean. He has also delivered executive education courses in innovation management, marketing, and e-business to executives of small, medium, and large multinational corporations in Canada, the Caribbean and Europe.

Publications during the last 7 years

Papers in Refereed Journals

  • Persaud, A. and Zare, J. 2023. Beyond Technological Capabilities: The mediating effects of analytics culture and absorptive capacity on big data analytics value creation in small and medium-sized enterprises. IEEE Transactions on Engineering Management, 1-13.
  • Persaud, A. and Zare, J. 2023. Institutional varieties, governance quality, and firm-level innovation in emerging economies: Case of India. Growth and Change, 52(1): 234-259.
  • Persaud, A. and Thaffe, W. 2023. The state of financial inclusion research on developing countries. Transnational Corporations Review, 15(4): 22-34.
  • Persaud, A., Schillo, R.S. and Wang, S. 2021. Assessing industry differences in marketing innovation using multi-level modeling. Journal of Business & Industrial Marketing.
  • Persaud, A. 2021. Key competencies for big data analytics professions: a multi-method study. Information Technology & People, 34(1): 178-203.
  • Persaud, A. and Bayon, M.C. 2019. A Review and Analysis of the Thematic Structure of Social Entrepreneurship Research: 1990-2018. International Review of Entrepreneurship, 17(4): 495-528.
  • Freel, M., Persaud, A. and Chamberlin, T. 2019. Faculty ideals and universities' third mission. Technological Forecasting and Social Change, 147(C): 10-21.
  • Persaud, A. and O'Brien, S. 2017. Quality and Acceptance of Crowdsourced Translation of Web Content. International Journal of Technology and Human Interaction (IJTHI), 13(1): 101-115.
  • Persaud, A. and Schillo, R.S. 2017. Purchasing organic products: role of social context and consumer innovativeness. Marketing Intelligence and Planning, 35(1): 130-146.
  • McIlkenny, P. and Persaud, A. 2017. Value relevance of the voluntary disclosure of advertising expenditure: Evidence from Canada. International Journal of Accounting and Finance, 7(3): 185-208.

Invited Contributions and/or Technical Reports

  • Persaud, A. and Schillo, R.S. 2017. "Big Data Analytics: Accelerating Innovation and Value Creation", October, Big Data Analytics project.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2017-2021 SSHRC Insight Grant Assessing the Readiness of Canadian Small- and Medium- Sized Enterprises to Leverage Big Data Analytics R C PI $ 119,000
2017-2018 SSHRC – Synthesis Grant Big Data Analytics: Accelerating Innovation and Value Creation R C PI $ 25,000
2017-2018 Ontario Human Capital Research and Innovation Fund (OHCRIF) Big Data Analytics: The Nature of Work and Skills Requirement R G PI $ 34,650
2016-2018 SSHRC Insight Development Grant New innovation indicators - integrating survey methodology with web-based data analytics R C Co-I $ 67,050


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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