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Benyoucef, Morad

Benyoucef, Morad

Full Professor
B.A. (Constantine), M.Sc. (Rochester Institute of Technology), Ph.D. (UdeM)
DMS 7120
613-562-5800 x 4787
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Professor Morad Benyoucef received his Ph.D. in Computer Science from Université de Montréal, his M.Sc. from Rochester Institute of Technology, and his B.Sc. from Constantine University. His research interests include Online Marketplaces, E-Procurement, E-Negotiations, E-Health, and Web 2.0. He supervises Master’s level and Ph.D. level students from the Ottawa Carleton Institute of Computer Science Program, and from the E-business Technologies Program.

Funding and Publications

Professor Benyoucef’s research is funded by theCanadian Foundation for Innovation,, the Ontario Ministry of Research and Innovation, and the Natural Sciences and Engineering Research Council of Canada,. He is Associate Editor for Springer’s Electronic Commerce Research Journal and Telecommunication Systems Journal. He is also a reviewer for several international journals. He has published numerous articles in journals such as GDN, Supply Chain Forum and E-commerce Research. He is involved in organizing international conferences around the world such as DEXA, ICE-B, and MCETECH.


Professor Benyoucef teaches at the undergraduate and graduate levels in the areas of Management Information Systems and E-Business.

Research Areas
  • Management Information Systems
  • Online Marketplaces
  • Social Commerce
  • Social Networks
  • Web 2.0
  • e-Health Applications
  • e-Negotiations
Teaching Areas
  • E-business
  • E-commerce
  • Management Information Systems

Publications during the last 7 years


  • Benyoucef, M., Weiss, M. and Mili, H. Lecture Notes in Business Information Processing. Montréal, QC.: Proceedings, E-Technologies: 6th International Conference, MCETECH 2015, 2015.

Papers in Refereed Journals

  • Ohiomah, A., Benyoucef, M., Andreev, P. and Hood, D. 2019. The Role of Lead Management Systems in the Inside Sales Process. Journal of Business Research, 102: 163-177.
  • Mou, J., Zhu, W. and Benyoucef, M. 2019. Exploring the Purchase Intention in Cross-border E-commerce: A Three Stage Model. Journal of Retailing and Consumer Services.
  • Chung, A.Q.H., Andreev, P., Benyoucef, M., Duane, A. and O'Reilly, P. 2018. Where the shoe pinches: Realizing dominant problems when an organizational social media profile evolves. International Journal of Information Management, 41: 33-49.
  • Huang, Z. and Benyoucef, M. 2017. The effects of social commerce design on consumer purchase decision-making: an empirical study. Electronic Commerce Research and Applications, 25(September–October 2017): 40-58.
  • Chung, A., Andreev, P., Benyoucef, M., Duane, A. and O'Reilly, P. 2017. Managing an organisation's social media presence: An Empirical Stages of Growth Model. International Journal of Information Management, 37(1 Part A): 1405-1417.
  • Zhang, K., Benyoucef, M. and Huang, Z. 2016. Consumer behavior in social commerce: A literature review. Decision Support Systems, 86: 95-108.
  • Ohiomah, A., Benyoucef, M. and Andreev, P. 2016. Driving Inside Sales Performance with Lead Management Systems: A Conceptual Model. Journal of Information Systems Applied Research, 9(1): 4-15.
  • Zhang, K., Benyoucef, M. and Zhao, S. 2016. Building brand loyalty in social commerce: The case of brand microblogs. Electronic Commerce Research and Applications, 15(January-February): 14-25.
  • Zhang, K., Benyoucef, M. and Zhao, S. 2015. Consumer participation and gender differences on companies' microblogs: A brand attachment process perspective. Computers in Human Behavior, 44: 357-368.
  • Huang, Z. and Benyoucef, M. 2015. User Preferences of Social Features on Social Commerce Websites: An Empirical Study. Technological Forecasting and Social Change, 95: 57-72.
  • Huang, Z. and Benyoucef, M. 2014. Usability and Credibility of E-government Websites. Government Information Quarterly, 31(4): 584-595.
  • Afrasiabi Rad, A. and Benyoucef, M. 2014. Similarity and Ties in Social Networks: A Study of the YouTube Social Network. Journal of Information Systems Applied Research, 7(4): 14-24.
  • Huang, Z. and Benyoucef, M. 2013. From E-commerce to Social Commerce: a Close Look at Design Features. Electronic Commerce Research and Applications, 12(4): 246-259.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2019-2021 MITACS Accelerate A Dynamic Predictive Lead Scoring System for Inside Sales R O PI $ 60,000
2018-2023 NSERC - DG Designing the Next Generation of Social Commerce Platforms R C PI $ 140,000
2017-2018 MITACS & VanillaSoft An Integrated Lead Conversion Model for Inside Sales R O PI $ 30,000
2016-2018 MITACS & VanillaSoft Using Predictive Analytics to Improve Inside Sales Performance R O PI $ 60,000
2014-2015 MITACS & SweetIQ Web Page Classification R O PI $ 30,000
2014-2015 MITACS & VanillaSoft How List-based and Queued-based Lead Management Systems Drive inside Sales Performance R O PI $ 30,000
2013-2018 NSERC - DG Enabling Social Commerce - A New Form of E-commerce that Leverages Social Ties Between Users R C PI $ 75,000
2013-2014 MITACS and IBM Pattern Extraction in Social Networks Using Formal Concept Analysis R O PI $ 30,000
2013 School of Management Research Fund (SMRF) A Study of Consumers' Cognitive Styles when Dealing with Social Commerce R I PI $ 5,670
2011-2013 MITACS and IBM Increasing Marketing Campaign Performance Using Influential Users in Social Networks R O PI $ 60,000
2008-2013 NSERC - DG Negotiation Services for e-Marketplaces R C PI $ 93,500

*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown

**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown

Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator

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