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Morad Benyoucef

Benyoucef, Morad
Full Professor
B.A. (Constantine), M.Sc. (Rochester Institute of Technology), Ph.D. (UdeM)
DMS 7120
613-562-5800 x 4787
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Professor Morad Benyoucef received his Ph.D. in Computer Science from Université de Montréal, his M.Sc. from Rochester Institute of Technology, and his B.Sc. from Constantine University. His research interests include Online Marketplaces, E-Procurement, E-Negotiations, E-Health, and Web 2.0. He supervises Master’s level and Ph.D. level students from the Ottawa Carleton Institute of Computer Science Program, and from the E-business Technologies Program.

Funding and Publications

Professor Benyoucef’s research is funded by theCanadian Foundation for Innovation,, the Ontario Ministry of Research and Innovation, and the Natural Sciences and Engineering Research Council of Canada,. He is Associate Editor for Springer’s Electronic Commerce Research Journal and Telecommunication Systems Journal. He is also a reviewer for several international journals. He has published numerous articles in journals such as GDN, Supply Chain Forum and E-commerce Research. He is involved in organizing international conferences around the world such as DEXA, ICE-B, and MCETECH.


Professor Benyoucef teaches at the undergraduate and graduate levels in the areas of Management Information Systems and E-Business.

Publications during the last 7 years

Papers in Refereed Journals

  • Zhu, W., Mou, J., Benyoucef, M., Kim, J., Hong, T. and Chen, S. 2023. Understanding the relationship between social media use and depression: a review of the literature. Online Information Review.
  • Wu, M., Andreev, P. and Benyoucef, M. 2023. The state of lead scoring models and their impact on sales performance. Information Technology and Management, 1-30.
  • Ofulue, J. and Benyoucef, M. 2022. Data Monetization: Insights from a technology-enabled literature review and research agenda. Management Review Quarterly, 1-45.
  • Huang, Z. and Benyoucef, M. 2022. A systematic literature review of mobile application usability: addressing the design perspective. Universal Access in the Information Society, 1-21.
  • Huang, Z. and Benyoucef, M. 2022. An Empirical Study of Mobile Application Usability: A Unified Hierarchical Approach. International Journal of Human-Computer Interaction, 1-20, (In Press).
  • Jian Mou, J. and Benyoucef, M. 2021. Consumer behavior in social commerce: Results from a meta-analysis. Technological Forecasting and Social Change, 167: 120734.
  • Albalawi, R., Yeap, T. and Benyoucef, M. 2020. Using Topic Modeling Methods for Short-Text Data: A Comparative Analysis. Frontiers in Artificial Intelligence, 3.
  • Ohiomah, A., Benyoucef, M. and Andreev, P. 2020. A Multidimensional Perspective of Inside Sales Success: A Systematic Review and Meta-Analysis. Industrial Marketing Management, 90: 435-452.
  • Mou, J., Zhu, W. and Benyoucef, M. 2019. Impact of product description and involvement on purchase intention in cross-border e-commerce . Industrial Management and Data Systems, 120(3): 567-586.
  • Mou, J., Zhu, W. and Benyoucef, M. 2019. Exploring the Purchase Intention in Cross-border E-commerce: A Three Stage Model. Journal of Retailing and Consumer Services, 51: 320-330.
  • Ohiomah, A., Andreev, P., Benyoucef, M. and Hood, D. 2019. The Role of Lead Management Systems in the Inside Sales Process. Journal of Business Research, 102: 163-177.
  • Chung, A.Q.H., Andreev, P., Benyoucef, M., Duane, A. and O'Reilly, P. 2018. Where the shoe pinches: Realizing dominant problems when an organizational social media profile evolves. International Journal of Information Management, 41: 33-49.
  • Huang, Z. and Benyoucef, M. 2017. The effects of social commerce design on consumer purchase decision-making: an empirical study. Electronic Commerce Research and Applications, 25(September–October 2017): 40-58.
  • Chung, A., Andreev, P., Benyoucef, M., Duane, A. and O'Reilly, P. 2017. Managing an organisation's social media presence: An Empirical Stages of Growth Model. International Journal of Information Management, 37(1 Part A): 1405-1417.
  • Zhang, K., Benyoucef, M. and Huang, Z. 2016. Consumer behavior in social commerce: A literature review. Decision Support Systems, 86: 95-108.
  • Ohiomah, A., Benyoucef, M. and Andreev, P. 2016. Driving Inside Sales Performance with Lead Management Systems: A Conceptual Model. Journal of Information Systems Applied Research, 9(1): 4-15.
  • Zhang, K., Benyoucef, M. and Zhao, S. 2016. Building brand loyalty in social commerce: The case of brand microblogs. Electronic Commerce Research and Applications, 15(January-February): 14-25.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2023-2029 NSERC CREATE Autonomous Vehicles for Reliable Services in the Air and on Land (TRAVERSAL) R C Co-PI $ 1,650,000
2019-2021 MITACS Accelerate A Dynamic Predictive Lead Scoring System for Inside Sales R O PI $ 60,000
2018-2024 NSERC - DG Designing the Next Generation of Social Commerce Platforms R C PI $ 168,000
2017-2018 MITACS & VanillaSoft An Integrated Lead Conversion Model for Inside Sales R O PI $ 30,000
2016-2018 MITACS & VanillaSoft Using Predictive Analytics to Improve Inside Sales Performance R O PI $ 60,000
2013-2018 NSERC - DG Enabling Social Commerce - A New Form of E-commerce that Leverages Social Ties Between Users R C PI $ 75,000


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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