Morad Benyoucef
- Location
- DMS 7120
- Telephone
- 613-562-5800 x 4787
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Biography
Professor Morad Benyoucef received his Ph.D. in Computer Science from Université de Montréal, his M.Sc. from Rochester Institute of Technology, and his B.Sc. from Constantine University. His research interests include Online Marketplaces, E-Procurement, E-Negotiations, E-Health, and Web 2.0. He supervises Master’s level and Ph.D. level students from the Ottawa Carleton Institute of Computer Science Program, and from the E-business Technologies Program.
Funding and Publications
Professor Benyoucef’s research is funded by theCanadian Foundation for Innovation,, the Ontario Ministry of Research and Innovation, and the Natural Sciences and Engineering Research Council of Canada,. He is Associate Editor for Springer’s Electronic Commerce Research Journal and Telecommunication Systems Journal. He is also a reviewer for several international journals. He has published numerous articles in journals such as GDN, Supply Chain Forum and E-commerce Research. He is involved in organizing international conferences around the world such as DEXA, ICE-B, and MCETECH.
Teaching
Professor Benyoucef teaches at the undergraduate and graduate levels in the areas of Management Information Systems and E-Business.
Publications during the last 7 years
Papers in Refereed Journals
- Ofulue, J., Benyoucef, M. 2026. Designing Data Monetization as a Service: A Service-Dominant Logic Perspective. Information Systems and e-Business Management, 1-34.
- Zarrouk, H., Abdennadher, S., Galloway, G., Jemai, J., Mohammad Ismail, T., Elhadef, M., Benyoucef, M. 2026. Exploring the drivers of green SMEs: A multidimensional qualitative study. Cleaner Production Letters, 10: 100124.
- Wu, M., Andreev, P., Benyoucef, M. 2026. Profiling before scoring: a two-stage predictive model for B2B lead prioritization. Journal of Personal Selling and Sales Management, 1-17.
- Huang, Z., Benyoucef, M. 2026. User perception of mobile application usability: do individual differences matter? Cognitive Systems Research, 97: 101459.
- Wu, M., Andreev, P., Benyoucef, M., Hood, D. 2024. Unlocking B2B Buyer Intentions to Purchase: Conceptualizing and Validating Inside Sales Purchases. Decision Support Systems, 179: 114165.
- Huang, Z., Benyoucef, M. 2023. A systematic literature review of mobile application usability: addressing the design perspective. Universal Access in the Information Society, 22(3): 715–735.
- Huang, Z., Benyoucef, M. 2023. An Empirical Study of Mobile Application Usability: A Unified Hierarchical Approach. International Journal of Human-Computer Interaction, 39(13): 2624–2643.
- Wu, M., Andreev, P., Benyoucef, M. 2023. The state of lead scoring models and their impact on sales performance. Information Technology and Management, 25(1): 69-98.
- Zhu, W., Mou, J., Benyoucef, M., Kim, J., Hong, T., Chen, S. 2023. Understanding the relationship between social media use and depression: a review of the literature. Online Information Review, 47(6): 1009-1035.
- Ofulue, J., Benyoucef, M. 2022. Data Monetization: Insights from a technology-enabled literature review and research agenda. Management Review Quarterly, 1-45.
- Jian Mou, J., Benyoucef, M. 2021. Consumer behavior in social commerce: Results from a meta-analysis. Technological Forecasting and Social Change, 167: 120734.
- Ohiomah, A., Benyoucef, M., Andreev, P. 2020. A Multidimensional Perspective of Inside Sales Success: A Systematic Review and Meta-Analysis. Industrial Marketing Management, 90: 435-452.
- Albalawi, R., Yeap, T., Benyoucef, M. 2020. Using Topic Modeling Methods for Short-Text Data: A Comparative Analysis. Frontiers in Artificial Intelligence, 3.
- Mou, J., Zhu, W., Benyoucef, M. 2019. Exploring the Purchase Intention in Cross-border E-commerce: A Three Stage Model. Journal of Retailing and Consumer Services, 51: 320-330.
- Mou, J., Zhu, W., Benyoucef, M. 2019. Impact of product description and involvement on purchase intention in cross-border e-commerce. Industrial Management and Data Systems, 120(3): 567-586.
- Ohiomah, A., Andreev, P., Benyoucef, M., Hood, D. 2019. The Role of Lead Management Systems in the Inside Sales Process. Journal of Business Research, 102: 163-177.
Funded Research during the last 7 years
| From-To | Source | Title | Purpose | Type | Role | Amount |
|---|---|---|---|---|---|---|
| 2025-2030 | NSERC - DG | Digital Platforms for Data Monetization | R | C | PI | $210,000 |
| 2023-2029 | NSERC CREATE | Autonomous Vehicles for Reliable Services in the Air and on Land (TRAVERSAL) | R | C | Co-A | $1,650,000 |
| 2019-2021 | MITACS Accelerate | A Dynamic Predictive Lead Scoring System for Inside Sales | R | O | PI | $60,000 |
| 2018-2024 | NSERC - DG | Designing the Next Generation of Social Commerce Platforms | R | C | PI | $168,000 |
LEGEND:
Purpose
C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown
Type
C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown
Role
PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator
