Huang Zhao is pursuing a post-doctoral research fellowship focusing on influence in online social networks. Working with Professor Morad Benyoucef in his lab, Dr. Zhao conducts a research on the social and website design features necessary for social commerce design.

Dr. Zhao is an expert on the development of credibility guidelines for e-government website design. He received a PhD in informative systems and computing at Brunel University in the U.K. before coming to the Telfer School.