Research by Telfer Professors on Use of Social Media in Survey Research Presented at Information Systems Conference

Research by Laurent Mirabeau and Muriel Mignerat of the Telfer School of Management and Camille Grange of HEC Montréal on “The Utility of Using Social Media Networks for Data Collection in Survey Research” was presented and published at an international conference in Italy. This research-in-progress paper comparing and discussing the benefits of six generic strategies for reaching survey candidates on social media networks was part of the proceedings of the 2013 International Conference on Information Systems in Milan, Italy, December 15-18, 2013.

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