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Published by Stanford University Press, Telfer faculty members Barbara Orser and Catherine Elliott have teamed up to write a book about the power of women’s enterprise, Feminine Capital. Unlocking the Power of Women Entrepreneurs.

Today, there are more than 200,000,000 women business owners around the world. Across North America, females retain ownership in half of all small businesses. Many of these women are tapping into feminine capital, what the authors describe as unique skills and sensibilities, experiences and identity to create successful enterprises.

Launched to coincide with International Women’s Day, the book offers new insights into the ways that gender can influence entrepreneurial decision-making. Leveraging feminine capital is enabling women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business. In doing so, women are changing the social and economic landscape, one venture at a time. “We’ve written this book for every woman who is sitting on the fence about enterprise creation, thinking that she does not fit the profile of a successful entrepreneur,” says author Catherine Elliott. The book dispels popular myths about entrepreneurship while offering practical tips, diagnostics and tools to start and grow a business. The book also explains how changes to public policies can better support venture creation.

About the authors

Barbara Orser is Vice Dean (Career Development) of the University of Ottawa's Telfer School of Management. She is Founding Chair of the Canadian Taskforce for Women's Business Growth and has been named one of the Women Executive Network's 100 Most Power Women in Canada.

Catherine Elliott is Assistant Professor at the University of Ottawa's Telfer School of Management, where she teaches Organizational Behavior and Human Resources Management.

To read excerpts and learn more about the book, visit: http://www.sup.org/books/title/?id=22349

Available through online retailers. 

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