$93,500 from NSERC to Morad Benyoucef’s Research Project
Associate Professor at the Telfer School of Management, Morad Benyoucef has been awarded 93,500$ by the Natural Sciences and Engineering Research Council of Canada (NSERC). His project, Negotiation Services for e-Marketplaces, aims to study ways to provide e-marketplaces with services that allow participants to negotiate business deals in a transparent, efficient, fair, convenient, secure, affordable and traceable way.
The fact that online business transactions are increasing in number and volume is an indication that electronic marketplaces (e-marketplaces) are poised to become the primary trade infrastructure of the future for organizations and individuals. The novelty of the proposal lies in the incorporation of two new concepts: 1) electronic negotiation systems; and 2) service oriented architecture. This research will help bring online negotiation services to Canadian consumers and organizations, thus encouraging the conclusion of fair and transparent business deals in a convenient, safe and low cost environment.