People, planet, and profit. Otherwise better known as the "triple bottom line," this concept distinguishes itself by including certain spheres, namely social and environmental, in assessing the profitability of a business. It's from this same vision that The Unscented Company, a line of unscented home and body care products, was born. The brand was launched in 2016 on two founding principles that greatly inspired founder and CEO Anie Rouleau in her company's creative process. "Firstly, we had to redefine the notion of clean by offering exclusively unscented, all-natural products. Secondly, we had to design our packaging for conscious living, with the goal of significantly reducing our collective plastic footprint."
Anie's philosophy is based on a model combining transparency, inclusiveness and accountability. More specifically, "what inspires me are the men and women who hold on to their vision, while staying true to their own beliefs, even when it's hard."
It's thanks to this same innovative vision that Anie's company was awarded B Corp certification, making The Unscented Company the first Canadian home and body care product company to be certified.
"I find real joy in giving back. I want to contribute to a better world and I enjoy building the business of tomorrow." This same desire to give back is reflected in the Anie Rouleau International Exchange Scholarship. Established in 1999, this scholarship not only gives young people the opportunity to pursue their studies abroad, but also encourages young women to carve their own path to entrepreneurship. "Every thank-you letter I get from recipients reminds me how important it is to give back and be involved in the academic lives of young people."