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Raymond Lavoie

Lavoie, Raymond
Assistant Professor
B.Com (Honours) (University of Manitoba), Ph.D. (University of Manitoba)
DMS 5131
613-562-5800 x 1361
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Professor Raymond Lavoie is a well-being researcher, with a specific passion for the state of flow. He received his PhD from the University of Manitoba in 2017 and has been working in the United States since then, returning home to Canada to join the team at Telfer. Beyond advancing our understanding of well-being through the state of flow and how to achieve it, his research explores how consumers are impacted through their use of technologies like smartphones and virtual reality. Professor Lavoie's dedication to well-being extends beyond his research, as he is the Vice President of the Higher Learning Foundation, a non-profit organization that, among other initiatives, has created courses to be offered for credit in high schools that empowers teens to manage their mental health and to flourish. His role as a faculty member in Telfer will allow him to continue his innovative research program and to impart this knowledge on the students through his Consumer Behaviour classes.

Publications during the last 7 years

Papers in Refereed Journals

  • Lavoie, R. and Zheng, Y. 2023. Smartphone use, flow and wellbeing: A case of Jekyll and Hyde. Computers in Human Behavior, 138: 107442.
  • Lavoie, R. and Main, K. 2022. Optimizing Product Trials by Eliciting Flow States: The Enabling Roles of Curiosity, Openness, and Information Valence. European Journal of Marketing, 56(13): 50-77.
  • Lavoie, R., Main, K. and Stuart-Edwards, A. 2022. Flow Theory: Advancing the Two-Dimensional Conceptualization. Motivation and Emotion, 46(1): 38-58.
  • Lavoie, R., Hoegg, J., Main, K. and Guo, W. 2021. Employee Reactions to Pre-Service Tipping and Compliments. Journal of Service Research, 24(3): 421-434.
  • Lavoie, R., Main, K., King, C. and King, D. 2021. Virtual Experience, Real Consequences: Understanding the Potential Negative Emotional Consequences of Virtual Reality Gameplay. Virtual Reality, 25(1): 69-81.
  • Lavoie, R. and King, A. 2020. The Virtual Takeover: The Influence of Virtual Reality on Consumption. Canadian Journal of Administrative Sciences/Revue canadienne des sciences de l'administration, 37(1): 9-12.
  • Lavoie, R. and Main, K. 2019. Consumer Microflow Experiences. Psychology and Marketing, November(36): 1133- 1142.
  • Lavoie, R. and Main, K. 2019. When Losing Time and Money Feels Good: The Paradoxical Role of Flow in Gambling. Journal of Gambling Issues, April(41): 53- 72.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2023 New Mexico State University Academy Proposal Development Grant R I PI $ 2,000
2023 New Mexico State University Fulton Research Grant R I PI $ 1,691
2019 Merrimack College Faculty Development Grant S I PI $ 500
2018-2019 Merrimack College (Provost Innovation Fund) Visual Attention in Flow R O Co-PI $ 15,300
2018 Merrimack College Faculty Development Grant S I PI $ 3,300
2018 Merrimack College (Davis Educational Foundation Grant) Developing an International Research Course for Business Majors R O PI $ 1,000
2018 Merrimack College (Davis Educational Foundation Grant) Developing a Graduate Student Research Program R O PI $ 1,000
2017-2022 SSHRC Partnership Development Grant Distinguishing the Types of Flow R C Collaborator $ 130,632


C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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