Elyse Gagné
Brand, Digital and Events
- Location
- DMS7130 D
- Telephone
- 613-562-5800 x 2375
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- For all marketing inquiries
- Please fill out the marketing support request form.
As a Senior Specialist, Content Strategy and Digital Marketing Elyse Gagné is the “custodian” of the voice of the Telfer School of Management in all manners relevant to how it communicates with its students, faculty and staff, alumni, donors, prospective students, and community members. Elyse develops overarching narratives that have meaning and relevance while raising awareness of Telfer’s high-level story as well as those emanating from all its units.
She also ensures that the “Brand Voice” of Telfer is reflected in content and products that are aimed at all our stakeholders. Elyse provides strategic and tactical advice to Telfer sectors and its MarCom Department on how best to innovate and raise the profile of its services through compelling and creative content designed for a multitude of channels such as Web, social media, video, and photography, and targeted to current and potential students, alumni and donors, faculty and researchers and the wider community here in Canada and around the world.
She works closely with MarCom Strategists dedicated to Units, the Managers of the Marketing and Communications Department on strategy development, while overseeing, when required, the work of Digital and Social Media Specialists and other members of the team who develop content, to maximize effectiveness, relevance and adherence to brand guidelines.
