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Argiro Kliamenakis

Argiro Kliamenakis
Assistant Professor
Bachelor of Commerce (Concordia), Master of Science (Concordia), Doctor of Philosophy (Concordia)
Location
DMS 5151
Telephone
613-562-5800 x 4765
Email
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Biography

Argiro Kliamenakis is an Assistant Professor of Marketing at the Telfer School of Management at the University of Ottawa. She received her PhD in Marketing from the John Molson School of Business at Concordia University. She also holds an MSc in Marketing from the same university.

Argiro’s primary area of research aims at finding ways to reduce the negative effects of consumption on consumer well-being, society, and the environment. More specifically, her research interests focus on better understanding how consumers can be encouraged to make more socially responsible consumption decisions, identifying ways to encourage socially responsible marketing practice, and helping consumers make better decisions for their well-being. Argiro has published in Psychology & Marketing and has presented at various international marketing conferences, including Association for Consumer Research (ACR) and Society for Consumer Psychology (SCP).

Pillars

Publications during the last 7 years

Papers in Refereed Journals

  • Kliamenakis, A., Grohmann, B., Bodur, H.O. 2025. Build or Buy Corporate Social Responsibility? Socially Responsible Brand Acquisitions and Firm CSR Perceptions. Journal of Business Research, 201: 115705.
  • Walsh, D., Kliamenakis, A., Laroche, M., Jabado, S. 2024. Authenticity in TikTok: How Follower Count and Brand Size Influence Consumer Engagement with Sponsored User-Generated Content. Psychology and Marketing, 40(11): 2645-2656.
  • Kliamenakis, A., Grohmann, B., Bodur, H.O. 2023. Consumers' moral licensing of firms' CSR transgressions. Psychology and Marketing, 40(1): 643-655.
  • Kliamenakis, A., Bodur, H.O. 2023. Moral self-signaling benefits of effortful cause marketing campaigns. Journal of Business Ethics.
  • Kliamenakis, A., Sobol, K. 2021. When waiting pays off: The impact of delayed goal failure on self-perception and self-regulation. Psychology and Marketing, 38(5): 709-720.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title Purpose Type Role Amount
2026-2028 Telfer School of Management Research Grants (SMRG) Artificial Intelligence in Advertising: Consumer Attributions and Firm Evaluations R I PI $14,978
2024-2026 SSHRC Insight Development Grant Annual CSR Reports: A Text-Analysis Approach to Understand Their Impact on Consumers and Future CSR Performance R C Co-A $53,500
2024-2026 Telfer School of Management Research Grants (SMRG) Algorithmic Aesthetics: Exploring Consumer Reactions to AI-Touch in Art R I Co-PI $13,233
2022-2025 SSHRC Insight Development Grant Wishcycling: When Consumer Recycling Goes Wrong R C PI $53,090
2022-2024 Telfer School of Management Research Grants (SMRG) The Influence of Voice Assistants on Consumer Behaviour R I PI $15,000
2019-2019 John Molson School of Business, Concordia University Commerce and Administration Students’ Association Grant S O PI $5,000

LEGEND:

Purpose
C: Contract (R and D) | E: Equipment Grant | R: Research Grant | S: Support Award | P: Pedagogical Grant | O: Other, U: Unknown

Type
C: Granting Councils | G: Government | F: Foundations | I: UO Internal Funding | O: Other | U: Unknown

Role
PI = Principal Investigator | Co-I = Co-Investigator | Co-PI = Co-Principal Investigator

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