Telfer BCom students know a big project is coming when they enroll for their fourth-year capstone course, Strategic Management (ADM 4311). The course includes an online strategy simulation that counts towards much of their overall grade in this course, the Intopia Strategy Simulation.

This summer from July 10 to 11, fourth-year Telfer BCom students participated in Intopia, which allows them to apply the strategic management concepts that they have learnt in class in a virtual simulated business world. During the simulation, students are required to make quick decisions and negotiate with classmates to grow their business over the weekend, acting as producer, wholesaler, or distributor organizations within the same industry.

Teamwork at its Best

While the competition comes with many challenges, the most positive and memorable aspect is often the collaboration between players: “Spending the weekend working on the competition with friends and colleagues was the most enjoyable part. Collaborating with other teams and fellow students whom we have gotten to know over the past four years was a gratifying culmination of our time at Telfer,” shares Aarun Senathirajah, accounting student and member of the winning team.

When asked about the greatest challenges Intopia had in store this summer, Aarun shared: “Adapting to the ever-changing market dynamics and power changes between producers and wholesalers was a significant challenge we faced throughout the game. Ultimately, by ensuring our strategy was flexible and dynamic, we were able to predict the changes in the market and adapt accordingly. Clear communication and an open environment between all our group members proved to be vital when adapting quickly.”

Congratulations to the overall winning team and Best Integrated Producer: Team 18

  • MacKenzie Erbach
  • Philip Kaczmarczyk
  • Julia Magahey
  • Aarun Senathirajah
  • Liam Woodside


Congratulations to the following teams who placed in other notable categories

Best Finished Goods Producer: Team 33

  • Livia Banu
  • El adla Dounia
  • Karly Labbe
  • Mengjiao Liu
  • Shelby O’Breza
  • Alsu Zubairova

Best Component Producer: Team 6

  • Francine Bellama
  • Marissa Bourdeau
  • Elie Eid
  • Ana Maria Lleras
  • Kaleigh Shantz

Best Service Provider: Team 34

  • Linh Cao
  • Dimitri Guerin
  • Claudia Dushime
  • Quyen Pham
  • Chantal Shirokova