With a passion for marketing, a love of education and a creative mindset, Dipen Dave used Telfer’s project-based MSc in Management to launch his career with confidence.
A practical path to a Canadian marketing master’s
When Dipen Dave started exploring graduate programs, he wanted more than a traditional classroom experience. He was looking for a program that would let him apply marketing theory to real-world problems, build strong research skills and support his professional goals. He also wanted to complete the program within a one-year timeline.
The project-based MSc in Management at the Telfer School of Management gave him exactly what he was looking for.
“The Telfer School of Management is a highly reputed institution,” says Dipen. “The MSc program aligned well with my academic and professional aspirations. Plus, the availability of scholarships and on-campus academic jobs made the decision easier.”
What made the program stand out to him was its structure.
“I chose a project-based master’s for its flexibility and its focus on developing practical analytical skills without having to complete a traditional thesis,” Dipen explains. “The one-year format made it even more appealing. It was short but impactful.”
Building a stronger marketing skill set
Dipen already had a background in marketing. He had completed a Canadian post-graduate diploma in management but wanted to delve deeper into research and analysis. He was looking for more than just technical tools, namely, a program that would help him solve real problems and think more critically.
“My academic background in marketing and research made me look for something that combined academic theory with applied learning,” Dipen says. “I needed something that would sharpen my ability to break down complex problems and offer practical solutions.”
The Master of Science in Management, with its Marketing and Behavioural Science concentration, was exactly what Dipen had in mind.
Researching gamification and motivation
For his research project, Dipen focused on a topic that blended his two main interests: marketing and education.
He explored how gamification in language-learning platforms like Duolingo affects learner motivation. He looked at features such as streaks, badges and leaderboards. Using goal framing theory, he analyzed Reddit discussions to understand how users respond to these gamified elements.
“It brought together two of my passions. It was fun to work on and gave me a deeper understanding of marketing strategies used in digital education,” Dipen says.
Dipen worked closely with Professor Leila Hamzaoui, who guided him throughout the research process. He also collaborated with Professor Michael Mulvey, who helped with data analysis tools and provided an additional perspective.
“Both professors were supportive and highly experienced. Their feedback helped me approach the project with more confidence and clarity.”
A supportive learning environment
One of the most valuable aspects of the program was the small cohort size. For Dipen, this created space for stronger collaboration and more personalized learning.
“In a smaller group, you get to know your classmates well. Everyone brought a different background and a different way of thinking,” Dipen says.
The diversity within the cohort helped make class discussions more engaging and opened the door to different ways of approaching the same problem. Beyond the classroom, Dipen also attended academic seminars where researchers from other universities presented their work and answered questions.
“Those sessions gave us a look into how research is applied in real life. It helped me see the bigger picture of marketing as a discipline.”
A supportive learning environment
One of the most valuable aspects of the program was the small cohort size. For Dipen, this created space for stronger collaboration and more personalized learning.
“In a smaller group, you get to know your classmates well. Everyone brought a different background and a different way of thinking,” Dipen says.
The diversity within the cohort helped make class discussions more engaging and opened the door to different ways of approaching the same problem. Beyond the classroom, Dipen also attended academic seminars where researchers from other universities presented their work and answered questions.
“Those sessions gave us a look into how research is applied in real life. It helped me see the bigger picture of marketing as a discipline.”
Skills that go beyond the classroom
When asked about the top three skills he developed during the program, Dipen is quick to highlight the following:
Research and data analysis
Attention to detail
Strategic thinking in marketing
He also shares a moment that shaped how he thinks about the role of marketing.
“I took an entrepreneurship course that was outside of my main focus. It helped me understand marketing from a business owner’s point of view. That changed the way I approach problems.”
A career in education and strategy
Dipen now works as an education co-ordinator at Oxford Learning Centres. His role blends research, data analysis and strategy to improve learning experiences and support curriculum development.
“The MSc in Management gave me the tools to move into more advanced roles. It helped me build confidence in both research and decision-making.”
For those wondering what you can do with a marketing master’s in Canada, Dipen’s path is one possible answer. His experience shows that the degree is useful in many fields, including education, consulting and strategy. The skills he gained aren’t limited to one industry.
Studying in Ottawa
Dipen also valued the chance to live and study in Ottawa. He describes it as a welcoming, diverse and opportunity-rich city.
“Ottawa is a great mix of tradition and innovation. The bilingual culture, access to global institutions, and strong sense of community make it a good place for both students and professionals.”
He believes the city itself added a lot to the learning experience, especially for students interested in careers connected to government, global organizations or the tech sector.
Advice for future students
For those considering a Canadian graduate marketing program or a project-based master’s, Dipen encourages them to take a closer look at Telfer.
“This program is a great choice for students who want a focused, supportive learning environment. You get to develop real skills, work with great professors and study with peers who want to grow alongside you. I can confidently say I would not have the career I have today without the experience I gained in the program.”
Final thoughts
Dipen’s story shows what a project-based master’s program can offer. At Telfer, he found structure, mentorship and flexibility. He walked away with practical skills and a new perspective on marketing.
For students looking to make a difference in consumer marketing, digital marketing, behavioural science or strategic roles, the Telfer MSc in Management offers a solid foundation. It brings together academic knowledge, applied research and real-world thinking.
If you’re looking for a Canadian master’s in marketing that combines research, flexibility and career preparation, contact us to find out whether the MSc in Management is right for you.
