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In Canada, around one in five Canadians aged over 15 years old has one or more disabilities. As we grow older, the chance of disability increases with age. As mobility is one of the most prevalent disabilities, it is important that the built environment in Canada is as accessible as it can be for those who need it. More particularly, building accessibility needs to be a priority to ensure inclusivity.
From May 29 to June 4th, the country was celebrating National AccessAbility Week. The week, which starts on the last Sunday of May, celebrates Canadians who self-identify as disabled and their contributions to the advancement of this country.
National AccessAbility Week also recognizes the key people, organizations, and communities who have put work in to make Canada a more accessible country. The Accessible Canada Act is among the contributions we now celebrate during this week. The act, established in 2019, aims to remove all barriers to accessibility in the country by 2049.
To celebrate this week, we are happy to announce that five buildings at the University of Ottawa, including Telfer’s own Desmarais Hall, have been awarded the Rick Hansen Foundation Accessibility Certification (RHFAC) for their contribution to building accessibility. Other awarded facilities at the university were the Social Sciences building, Minto Sports Complex, STEM Complex, and Henderson Residence.
The Rick Hansen Foundation Accessibility Certification (RHFAC) is a program that aims to improve accessibility in Canadian buildings. The certification rates how accessible a building is based on user experience, more specifically users who live with a disability affecting their mobility. The program also supports the United Nation’s "Envision2030" sustainable development goals, a campaign that aims to transform the world for people with disabilities.
Just like the Rick Hansen Foundation, the University of Ottawa and the Telfer School of Management want to improve accessibility in our buildings and ensure that user needs and standards are met.
Learn more about accessibility at the University of Ottawa.
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On April 6th, the Telfer School of Management hosted its annual Michel Cloutier Competition, a live case competition where fourth-year marketing students are required to present a marketing plan which aims to solve a real-life business issue for an existing company. This year's organization for the case was Canada Post.
Students were asked to build an integrated marketing plan to generate awareness, drive interest, build long-term relationship with identified target consumer segments through repeat purchases of Canada Post’s new simple loan product. Finalists presented their recommendations in front of a panel of 6 judges of industry professionals.
Congratulations to this year’s winning team:
- James Cormier
- Estevao Costa
- Ryan Coughlan
- Jackson Hines
- Paula Jaramillo Palacio
- Maclain Van Eindhoven
Team member, Estevao Costa, reflected on his greatest challenge throughout the project as well as how important it was for his team to get organized: “I believe our greatest challenge was finding the right pieces of information to focus on and develop our ideas when there was so much available data and information to explore. And we knew this would be key, since having the right information would form the basis of everything moving forward. In fact, this was so challenging for us that our marketing research project for the competition was the longest out of all teams - but luckily, it was ranked the best too!”
Estevao attributes his team’s success to great team chemistry and equal ambition from each of its members. This allowed them to foster a strong, creative space, enabling them to come up with new and cohesive ideas: ̎For me, the best part of the competition was the brainstorming sessions my team and I had when we were working on the final presentation for Canada Post.” He continued: “We were a great team that worked well together. The results we achieved are 100% due to quality teamwork, where everyone got along, and knew what they had to do for the team to succeed – everyone was willing to do what was necessary, without feeling pressured by each other. I think that was my favourite part about this competition - it’s rare to have groups work so well together, and it’s not until you’re in a group like this that you see the difference that it makes," he concluded.
Congratulations to all fourth-year marketing students who completed their marketing capstone this semester.
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Telfer Talks hosted a webinar on opportunities and changes in consumer behaviors with professor Steven Daze as the moderator. Speakers on this webinar include Telfer Alumni Anie Rouleau, Founder of the Unscented Company; Dipalli Bhatt, Director of Marketing at Incognito Software; Professor Michael Mulvey at the Telfer school of Management; Moktar Yusuf, Cofounder and CEO of Relmogeo; and Karla Briones, Founder of Karla Briones Consulting and Immigrant Entrepreneur Academy.
These speakers all have different and unique outlooks into the current changing consumer market. They discuss the pivots in each of their respective fields, as well as trends in consumerism as a whole. Questions are answered about business opportunities during a pandemic, privacy concerns in a virtual world, adaptability, and hiring new employees in this environment.
Watch the webinar now:
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The following article was written by a member of our student community. The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of Telfer School of Management. For more information or to flag inappropriate content, please
