Immersive Marketing Academy

The program

The Immersive Marketing Academy is a six-week marketing program for undergraduate students interested in expanding their knowledge and skills in marketing. You have a choice can enroll in two or three courses for academic credit (3 credits per course). These courses are designed not only to enhance academic knowledge, but also to provide practical insights into the marketing dynamics through experiential learning. Since the courses will take place over the summer at the Telfer School of Management at the University of Ottawa, participants will also have the chance to immerse themselves in Ottawa's cultural and social life, engaging in activities that showcase the city's spirit. Join us for a summer of learning, exploration, and unforgettable experiences. Immerse yourself in the Immersive Marketing Academy at the Telfer School, where your academic journey intersects with the vibrant life of Canada's capital.

Application deadline : April 15^th, 2024

Why enrol in the Telfer Immersive Marketing Academy?

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Quick facts

Courses

Admitted students will receive academic training from some of Telfer’s most well regarded and well-known marketing professors. Courses that will be undertaken are highly experiential and applied to key marketing areas relevant to today’s business industry. The courses are intensive and take place over a 6-week period from June 17 to July 26. Students will have the option to undertake two or three courses during this time. Once admission is confirmed, students will indicate their preference of taking two or three courses. Final exams will be held until July 30. The course offerings include:

Mandatory courses

ADM 3321 (3 units – 36 credit hours): Consumer Behavior

Synthesis of the behavioural analysis of the consumer (psychology, sociology, social psychology). Recent applications of behavioural theory will be investigated in light of the consumer's behaviour, individually and as mediated by group processes. Behavioural impact of the corporate and marketing strategies on the consumer. 

ADM 4326 (3 units - 36 credit hours): Digital Marketing 

The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as content marketing, email marketing, social media, data analytics, paid digital advertising (Google, Meta, etc.) AI, mobile marketing, UI / UX, and e-commerce. Hands-on experience with selected technologies / tools will be provided. 

Optional courses

ADM 4904 (3 Units - 36 credit hours):  Connexions ‘Internship’ Opportunity

This Internship opportunity bridges the gap between university and the workplace. The internship will require students to work with a client organization to help with specific marketing project(s). Telfer will provide assistance in matching students to potential organizations for such projects. Scope and deliverables will be determined for each engagement directly with the client organization. Student receives a grade of S (satisfactory) or NS (non satisfactory) for this course and will commit approximately 10 hours of work per week over the duration of their stay to ensure appropriate completion of the necessary deliverables. 

Students will receive a digital certificate from the Academy upon completion of the program

Professors

Michael Mulvey

Dr. Mulvey is an Associate Professor of marketing at the University of Ottawa’s Telfer School of Management and a member of the LIFE Research Institute. He is a two-time finalist for the University of Ottawa Award for Excellence in Teaching and was nominated for TVOntario's 2010 Best Lecturer Competition. Previously, he held research and teaching positions at Rutgers (1996-2002, 2005-2006), Penn State (1993-1996), and the Bucharest School of Management (since 2006). At Rutgers, Dr. Mulvey was named GE Teaching Fellow in 2000 for his innovative use of technology in the classroom, and he was a three-time finalist for the Paul Nadler Award for Teaching Excellence and a finalist for the Thomas H. Mott Teaching Excellence Award.

Jonathan Simon

Jonathan Simon is a part-time professor and the Director of Marketing & Communications at the Telfer School of Management, University of Ottawa. With over twenty years of digital marketing experience, Jonathan has developed expertise in content marketing, demand generation, paid digital advertising, mobile marketing, mobile ad monetization, programmatic marketing, user acquisition, email marketing, community building, search engine optimization (SEO), and more. Jonathan uses experiential learning techniques in the classroom to ensure that students learn digital marketing by doing digital marketing.