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Professor to study consumer hesitation around electric vehicles

Electric vehicle charging

There are many ways for people to limit climate change. One is by driving an electric vehicle (EV). Recently, theres been increasing interest in EVs, but many consumers are still hesitant to buy one. 

To investigate consumer hesitation towards EVs, Professor Shantanu Dutta has received a Social Sciences and Humanities Research Council Partnership Engage Grant for a project titled “Green vehicles: Evolution of public perception on social media.  In partnership with Honda Canada, Dutta will explore how public perceptions of electric vehicles have evolved and the reasons behind this consumer hesitation.  

Headshot of Shantanu Dutta

Dutta says, I am passionate about environmental sustainability, and emission control is a critical factor, which we can control to a larger extent. 

Honda has been present in Canada since 1969, building many popular vehicles in Ontario and being a leader in green vehicle production. Partnering with Honda will enable the research to be based on real-world dynamics in the green vehicle sector. 

Aligning with consumer needs and enhancing sustainability

Dutta will use a non-traditional data collection method, analyzing discussions on the social media platform Reddit. The platform was chosen for its wide range of users, which offers a comprehensive view of consumer perceptions. 

The study could help the automotive industry to be more consumer-aligned and, as a result, more sustainable. Additionally, it could help stakeholders make informed decisions with regards to product development.  

About the Author

Phoenix a rejoint l'équipe de Direction de la recherche de Telfer en 2021 grâce au régime travail-études. Elle est diplômée du baccalauréat spécialisé en enseignement des langues secondes et est présentement inscrite au programme de formation à l’enseignement (B.Éd.). Ses responsabilités comprennent la gestion et l'analyse de données, la rédaction d'articles, en plus d'autres tâches administratives.<br/><br/>Phoenix joined the Telfer Research Office in 2021 through the work-study program. She holds an Honours Bachelor of Arts in Second Language Teaching and is working toward a Bachelor of Education. Her responsibilities include data management and analytics, story writing, and other administrative tasks.

Profile Photo of Phoenix Hudson