Telfer Summer Academies

The Academies

Each academy offers two mandatory courses plus one optional course. The courses are taught by some of Telfer’s most well-regarded, experienced professors. These intensive courses are highly experiential and apply to today’s relevant business topics. All academies are offered in English only.

Once your admission is confirmed, you can indicate whether you wish to take two or three courses. Final exams will be held from August 5 to 7. On completion of the program, you’ll receive a digital certificate from the academy.

There are four academies available this summer :

Next-Gen Marketing Academy

Units:

6 or 9 units in one term

Duration:

6 weeks

Class experience:

50 to 60 students per class

Schedule:

Monday and Wednesdays from 8:30 a.m. to 11:30 a.m., and Tuesdays and Thursdays from 2:30 p.m. to 5:30 p.m.

Language of instruction:

English

Timeframe:

June 23 to August 1

Courses

Two mandatory courses:

ADM 3321: Consumer Behaviour (3 units - 36 credit hours) 

This course is a synthesis of behavioural analyses of the consumer (psychology, sociology, social psychology). Recent applications of behavioural theory will be investigated in light of consumer behaviour, individually and as mediated by group processes. The course will also cover the behavioural impact of the corporate and marketing strategies on the consumer. 

ADM 4326: Digital Marketing (3 units - 36 credit hours) 

The internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as content marketing, email marketing, social media, data analytics, paid digital advertising (Google, Meta, etc.) AI, mobile marketing, UI / UX, and e-commerce. The course also includes hands-on experience with selected technologies and tools.

One optional course:

ADM 4904: Connexions ‘Experiential Learning’ Opportunity (3 units - 36 credit hours)

This opportunity can take different forms depending on the student’s interest and the offerings during a summer term: and internship, a case competition, a research project, a hack-a-thon, etc. The activity will be highly immersive and hands-on and will allow students to develop skills that are needed in the business world. Students will receive a grade of S (satisfactory) or NS (non-satisfactory) for this activity.

Students will receive a digital certificate from the Academy upon completion of the program. 

Professors

Michael Mulvey

Michael Mulvey is an associate professor of marketing at the University of Ottawa’s Telfer School of Management and a member of the LIFE Research Institute. He is a two-time finalist for the University of Ottawa Award for Excellence in Teaching and was nominated for TVOntario’s 2010 Best Lecturer Competition. Previously, he held research and teaching positions at Rutgers (1996-2002, 2005-2006), Penn State (1993-1996), and the Bucharest School of Management (since 2006). At Rutgers, Professor Mulvey was named GE Teaching Fellow in 2000 for his innovative use of technology in the classroom. He was also a three-time finalist for the Paul Nadler Award for Teaching Excellence and a finalist for the Thomas H. Mott Teaching Excellence Award.

Jonathan Simon

Jonathan Simon is a part-time professor as well as the director of marketing and communications at the Telfer School of Management. With over twenty years of experience in digital marketing, Jonathan has developed expertise in content marketing, demand generation, paid digital advertising, mobile marketing, mobile ad monetization, programmatic marketing, user acquisition, email marketing, community building, search engine optimization (SEO), and more. Jonathan uses experiential learning techniques in the classroom to ensure that students learn digital marketing by doing digital marketing.

Future of Finance Academy

Units:

6 or 9 units in one term

Duration:

6 weeks

Class experience:

50 to 60 students per class

Schedule:

Tuesdays and Thursdays from 8:30 a.m. to 11:30 a.m., and Mondays and Wednesdays from 1:00 p.m. to 4:00 p.m.

Language of instruction:

English

Timeframe:

June 23 to August 1

Courses

Two mandatory courses:

ADM 3354: Financial Modelling (3 units - 36 credit hours)

This course will explore applications in MS Excel in corporate finance and investments and the use of spreadsheets and functions problems to configure and solve topics such as Time value of money, NPV analysis, Valuation, Cost of capital, Corporate Financial Planning, Risk and Return, CAPM, Optimization, Option pricing. An econometric software (e.g. Stata) will be used to learn multiple regression techniques in finance, multi-factor models, and event study methodology.

ADM 4396: AI for Business & Finance (3 units - 36 credit hours)

The aim of this course is to provide students with an understanding of the development and adoption of AI in strategic decision-making. The course will focus on business practice by drawing on examples and case studies from banking and FinTech and also explain how the practices apply to other industries. Broadly, the course will expose students to the data generation processes as well as prevalent data science models applicable to various banking functions and products, including financial performance analytics, customer analytics, risk analytics, robo-advising, and text analytics. It will discuss several data science models that help solve business problems imperative for large incumbent organizations as well as startups and the challenges the organizations face in developing and implementing these models. The key focus will be less on learning technical skills and more on envisioning various real-life scenarios in which students can employ their technical skills.

One optional course:

ADM 4904: Connexions ‘Experiential Learning’ Opportunity (3 units - 36 credit hours)

This opportunity can take different forms depending on the student’s interest and the offerings during a summer term: internship, a case competition, a research project, a hack-a-thon, etc. The activity will be highly immersive and hands-on and will allow students to develop skills that are needed in the business world. Students will receive a grade of S (satisfactory) or NS (non-satisfactory) for this activity.

Students will receive a digital certificate from the Academy upon completion of the program.

Professors

Mayur Joshi

Mayur Joshi is an Assistant Professor of Information Systems at the Telfer School of Management. He earned his PhD in information systems from Ivey Business School at Western University. He previously taught at the University of Manchester. Prior to his career in academia, Dr. Joshi worked in the banking industry, where he contributed to technology implementation, process improvement, and branch banking operations. His research interests are focused on examining the phenomenon of digital transformation at the intersection of information systems and organization theory. In particular, his research unpacks how digital technologies (including AI) shape and are shaped by the fundamental practices, processes, and strategies of organizing. He has co-edited a Research Handbook on AI and decision-making. He is the recipient of the AIS Outreach Practice Publication Award, MIT Sloan Management Review’s annual top 10 articles recognition, and outstanding AE awards for serving at leading conferences (ECIS and AoM).

Umar Ruhi

Dr. Umar Ruhi received his PhD in Information Systems & Management Science at McMaster University. Prior to his PhD, he also completed his MBA from McMaster University with dual concentrations in E-Business and Strategic Knowledge Management, and his B.Sc. in Computer Science from the University of Toronto. At Telfer, Umar teaches various B.Com and MBA courses in Information Systems and Digital Enterprise Strategy. Additionally, he teaches in the University’s interdisciplinary M.Sc. and PhD programs in E-Business Technologies. Umar’s research interests lie at the intersection of Information Systems and Knowledge Management, and his research programs are concerned with exploring contemporary information and communication technologies (ICTs) and their applications in human, organizational, and social contexts. His current research interests include enterprise gamification, IT consumerization, enterprise social media strategy, and end-user development. Before joining academia, Umar worked as a management consultant with engagements ranging from strategic & operational planning to multi-site technology deployment for different E-Business ventures.

Shantanu Dutta

Shantanu Dutta is Full Professor in finance and holder of the Ian Telfer Fellowship in Global Finance. He previously taught at University of Ontario Institute of Technology, St. Francis Xavier University, Nova Scotia and Assumption University, Bangkok as a full-time faculty member. Before his career in academia, he served as a Finance Manager and Project Controller at Lafarge - a world leader in construction materials. He is a recipient of SSHRC grants and Barclays Global Investors Canada Research Award (2006) for the best paper on the Canadian security market. He is also a recipient of the Telfer School of Management Research Excellence Award in 2016 and Award of Excellence in 2021.

AI & Analytics for Business Innovation Academy

Units:

6 or 9 units in one term

Duration:

6 weeks

Class experience:

50 to 60 students per class

Schedule:

Monday and Wednesdays from 1:00 p.m. to 4:00 p.m., and Tuesdays and Thursdays from 4:00 p.m. to 7:00 p.m.

Language of instruction:

English

Timeframe:

June 23 to August 1

Courses

Two mandatory courses:

ADM 3308: Business Data Mining (3 units - 36 credit hours)

Introduction to the data mining process, data mining tasks including classification, clustering and association rules, as well as data mining modelling techniques such as decision trees, neural networks, and regression analysis. Introduction to the management of Big Data and Big Data Analytics. Examples in various managerial applications including Customer Relationship Management, marketing, sales, credit scoring, churn, and survival analysis.

ADM 4396: AI for Business & Finance (3 units - 36 credit hours) 

The aim of this course is to provide students with an understanding of the development and adoption of AI in strategic decision-making. The course will focus on business practice by drawing on examples and case studies from banking and FinTech and also explain how the practices apply to other industries. Broadly, the course will expose students to the data generation processes as well as prevalent data science models applicable to various banking functions and products, including financial performance analytics, customer analytics, risk analytics, robo-advising, and text analytics. It will discuss several data science models that help solve business problems imperative for large incumbent organizations as well as startups and the challenges the organizations face in developing and implementing these models. The key focus will be less on learning technical skills and more on envisioning various real-life scenarios in which students can employ their technical skills.

One optional course:

ADM 4904: Connexions ‘Experiential Learning’ Opportunity (3 units - 36 credit hours)

This opportunity can take different forms depending on the student’s interest and the offerings during a summer term: and internship, a case competition, a research project, a hack-a-thon, etc. The activity will be highly immersive and hands-on and will allow students to develop skills that are needed in the business world. Students will receive a grade of S (satisfactory) or NS (non satisfactory) for this activity.

Students will receive a digital certificate from the Academy upon completion of the program.

Professors

Mayur Joshi

Mayur Joshi is an Assistant Professor of Information Systems at the Telfer School of Management. He earned his PhD in information systems from Ivey Business School at Western University. He previously taught at the University of Manchester. Prior to his career in academia, Dr. Joshi worked in the banking industry where he contributed to technology implementation, process improvement, and branch banking operations. His research interests are focused on examining the phenomenon of digital transformation at the intersection of information systems and organization theory. In particular, his research unpacks how digital technologies (including AI) shape and are shaped by the fundamental practices, processes, and strategies of organizing. He has co-edited a Research Handbook on AI and decision-making. He is the recipient of the AIS Outreach Practice Publication Award, MIT Sloan Management Review’s annual top-10 articles recognition, and outstanding AE awards for serving at leading conferences (ECIS and AoM).

Umar Ruhi

Dr. Umar Ruhi received his PhD in Information Systems & Management Science at McMaster University. Prior to his PhD, he also completed his MBA from McMaster University with dual concentrations in E-Business and Strategic Knowledge Management, and his B.Sc. in Computer Science from the University of Toronto. At Telfer, Umar teaches various B.Com and MBA courses in Information Systems and Digital Enterprise Strategy. Additionally, he teaches in the University’s interdisciplinary M.Sc. and PhD programs in E-Business Technologies. Umar’s research interests lie at the intersection of Information Systems and Knowledge Management, and his research programs are concerned with exploring contemporary information and communication technologies (ICTs) and their applications in human, organizational, and social contexts. His current research interests include enterprise gamification, IT consumerization, enterprise social media strategy, and end-user development. Before joining academia, Umar worked as a management consultant with engagements ranging from strategic & operational planning to multi-site technology deployment for different E-Business ventures.

Bijan Raheemi

Professor Raahemi received his Ph.D. in Electrical and Computer Engineering from the University of Waterloo, Canada, in 1997. Prior to joining the Telfer School of Management as a Professor in Management Information Systems and Technologies, Dr. Raahemi held several senior research positions in the telecommunications industry, including Nortel and Alcatel, focusing on computer networks architectures and services, dynamics of internet traffic, systems modelling and performance analysis. Professor Raahemi holds eight patents in data communications. He is co-editor of the book “Handbook of Research on Data Science for Effective Healthcare Practice and Administration”. Dr. Raahemi received the Research Excellence Award, Established Researcher, Telfer School of Management in 2018. His current research interests include artificial Intelligence, machine learning, data mining, big data analytics, their applications in business, and engineering, Information Systems and Technologies, and Data Communications Networks and Services.

Managing Global Business Academy

Units:

6 or 9 units in one term

Duration:

6 weeks

Class experience:

50 to 60 students per class

Schedule:

Monday and Wednesdays from 1:00 p.m. to 4:00 p.m., and Tuesdays and Thursdays from 1:00 p.m. to 4:00 p.m.

Language of instruction:

English

Timeframe:

June 23 to August 1

Courses

Two mandatory courses:

ADM 3319: Cross-Cultural Management (3 units - 36 credit hours)

Diagnostic of intercultural situations in international contexts. Theoretical aspects of various disciplines linked to comparative management. Concepts of culture, values, behaviour, intercultural communication and their relation to the dynamics of management, organizational structure, human resources, technology transfer, ethics in an intercultural context. The intercultural team and synergy. Profile of the interculturally effective person. The feminine entrepreneurship in international management. Monograph on the socio-political situation and the business culture of various countries. Enterprise and Canadian diversity, Charter of Human Rights and Freedoms, legislation and policies on multiculturalism. Acculturation.

ADM 4318: Multinational Business Policy (3 units - 36 credit hours)

Stages of multinational organization: exports, foreign direct investment, joint ventures and licensing agreements, mergers and acquisitions. Managing multinational corporations, regional and global strategies: organization and structures, adjusting to cultural differences and political risk assessment. Governments and multinational corporations (MNCs) relations: benefits of MNCs for host countries and national investment policies. Corporate responsibility: ethics, environment and labour standards.

One optional course:

ADM 4904: Connexions ‘Experiential Learning’ Opportunity (3 units - 36 credit hours)

This opportunity can take different forms depending on the student’s interest and the offerings during a summer term: and internship, a case competition, a research project, a hack-a-thon, etc. The activity will be highly immersive and hands-on and will allow students to develop skills that are needed in the business world. Students will receive a grade of S (satisfactory) or NS (non-satisfactory) for this activity.

Students will receive a digital certificate from the Academy upon completion of the program.

Professors

Jac Van Beek

Jac Van Beek has worked in senior leadership roles in national science and engineering institutions, international consultancies, emerging special purpose enterprises, and as CEO of a national certifying body. Throughout his career, he has served on advisory boards, worked with national boards, and presented at several national and international technical, professional, and policy-oriented conferences. He has also blogged about issues related to leadership, contributed chapters to an annual review entitled Innovation, Science, Environment: Canadian Policies and Performance, organized and presented at national conferences, and provided key national community input to ISO 20700, the international standard for management consulting organizations. Professor van Beek has regularly shared his experiences with future leaders through his work with AIESEC, as a part-time professor at University of Ottawa for the past 25 years, through social media, and currently as director of graduate programs in engineering management at the University of Ottawa. 

Sharon O’Sullivan

Sharon L. O'Sullivan specializes in cross-cultural communication for knowledge exchange and expatriate adjustment, power dynamics in formal training and career development, and learning for environmental change. Over the course of her career, she has collaborated with a variety of tri-sector organizations, including Canadian Feed the Children, Oxfam Canada, CARE Canada, the Canadian Food Inspection Agency, the Institute of Public Administration of Canada, and the Government of Canada's Diversity and Inclusion Joint Union-Management task force. Her work has received "best reviewer" and "best paper" distinctions at a number of conferences, including the Academy of Management and the European Academy of Management. She has been certified as a human resource leader (CHRL) by the Human Resource Professionals Association of Ontario, and as a Cultural Intelligence facilitator (CQ-Certified, Advanced) by the Cultural Intelligence Center of East Lansing, Michigan. She holds a cross-appointment with the School of International Development and Global Studies and is affiliated with the University of Ottawa's Institute of the Environment.

Summer in Ottawa

Ottawa offers a unique opportunity for students to bridge academic theory with the practical realities of major business sectors. The city’s diverse, vibrant cultural scene rivals that of any major city in North America, with over 50 festivals and cultural events each summer. With more than 11 million visitors annually, Ottawa’s successful events are driven by innovative marketing strategies, making the city the ideal real-world classroom for aspiring marketers.

The Telfer School of Management has designed a program that blends academic rigour with cultural immersion. Participants can experience a range of iconic Ottawa summer highlights, including:

• Canada Day celebrations, marking the nation’s birthday with festivities across the city
• The HOPE Volleyball SummerFest, combining sport, charity and community engagement
• Ottawa Bluesfest, one of the largest music festivals in North America
• The Dragon Boat Festival, which showcases competitive boat races and cultural festivities
• The Escapade Music Festival, a must-attend event for electronic music enthusiasts
• The Ottawa Jazz Festival, featuring world-renowned artists and captivating performances 

Beyond these events, Ottawa offers numerous opportunities to explore national museums, sprawling parks and ongoing celebrations of art and culture.

Learn more about studying in Ottawa

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