On January 26 and 27, 2011, the Telfer School will welcome alumna Lina Arseneault, MBA 1996. Ms. Arseneault is currently the Director of Communications and Digital Marketing at Cisco Canada. She will be at the Telfer School speaking to 4th year marketing students in Professor David Large's class and MBA students in Professor Mike Mulvey’s class. Following her presentation on Cisco’s initiative, students will have the opportunity to participate in a Q&A session.
About Lina Arseneault
As Director of Communications and Digital Marketing at Cisco Canada, Lina Arseneault leads a team focused on internal and external communications and marketing programs. She is responsible for the advertising, public relations, web marketing, social media, and program execution that enhance and amplify a superior brand experience across Canada.
Previously at Cisco, Arseneault was responsible for service provider field marketing in the United States. She started at Cisco in 1998 as a business development consultant with the Global Alliances team, dealing with global customers in Europe, Japan, Mexico, and the United States. Prior to joining Cisco, she worked for Nortel, Bell Canada, and System House.
Arseneault holds a computer science technology diploma from Algonquin College of Applied Arts and Technology, a certificate of business administration from the University of Ottawa, and a master’s degree in business administration from the University of Ottawa.
