***M.Sc. Students, these seminars can count towards the six mandatory Telfer Research Seminars Series required for your program (MGT 6191/ MGT 6991 / MHS 6991) (4 seminars for MSc Project-based students).***
Sam Maglio, PhD
Research in marketing, psychology, and behavioral economics has long examined what people consume, when people consume, and why people consume. But what about how long people consume? For things that aren’t swallowed or savored in an instant, there exists a clear duration of time over which people acquire a continued stream of utility from a product. As the owners of it, they get to decide how long that consumption period lasts. This research asks what goes into that decision. A series of longitudinal studies and supplemental experiments—across a variety of duration measures and products—offers three answers. First, while incentives like nudges and norms increase choosing, they subsequently reduce consuming. Second, certain personality traits make people more prone to keep or discard their belongings. Third, the decision strategy that people bring to making a choice colors how they treat the things they select, both now and later.
About the Speaker
Sam Maglio is a consumer psychologist at the University of Toronto. He conducts research at the intersection of cognition, motivation, and affect, with an emphasis on implications for consumer behaviour and wellbeing. He studies how thinking about time, using language, and experiencing emotion impact consumer judgments and decisions.
