On February 6, 2015, we welcomed more than 300 students, staff, professors, alumni and members of the community as they came together to share what matters to them and how that relates with their involvement with the Telfer School of Management.

Through interactions with ambassadors of the School and themed tables, we featured some of our greatest accomplishments and strengths.  Participants particularly enjoyed being given the opportunity to talk about what matters to them in short videos and sharing pictures on social media.

This event marked the launch of an updated tagline for the School: “Connects you to what matters”. This new brand is a reflection of the fact that not only is the world changing, but so is the world of business. At the Telfer School, we’ve understood that what matters isn’t always what you can count. Our mission is to maintain a network of high-quality connections, and what matters to us is to put you – students, alumni, professors, staff and our partners – at the centre of everything. Whatever it is that matters to you, we provide you with all the means to make an impact.

Given our commitment to our legacy “Linked with Leadership” brand and what we have done over the past decade to develop it, a steering committee was established in January 2014 to complete a brand enhancement exercise. The committee, comprised of staff, faculty and alumni, worked diligently to ensure that we are aligned, going forward, with the current context of the Telfer School’s strategic plan, the upcoming fundraising campaign and the emergence of our Strategic Areas of Excellence.

As witnessed through the multiple interactions during the event, we believe that “Connects you to what matters” represents a natural evolution of the brand and builds on the solid foundation developed under the previous brand tagline.

Congratulations to the winner of the Telfer Brand Launch "Putt and Win" contest

Rohan Kumar is the winner of one free registration to the 22nd Annual Telfer Scholarship Golf Tournament to be held on Sept 18, 2015 at the Meadows Golf and Country Club. This prize also includes a Telfer Swag Pack - a Telfer gym bag, mug and water bottle! 

The three winners of a Telfer Swag Pack are Emily Short, Danielle Gagnon, and Stéphanie Beaulac.  Congratulations to our winners and a great big thank you to everyone who participated.

Don't forget to mark your calendar and join us on September 18 for the Telfer Golf Tournament. All proceeds to will go directly to the Laurie Strano Memorial MHA Scholarship.