On December 7, 2010, the 6 best of the 24 participating teams will present their analysis and recommendations to a group of Procter & Gamble representatives, headed by Sales and Marketing Manager Kathy Litalien, and the two professors of the Consumer Behaviour course, Leila Hamzaoui and Michael Mulvey.

As well as building their skills and experience, the finalists will also participate in P&G’s 2011/2012 recruitment effort (summer internships and permanent jobs, mostly at P&G’s head office in Toronto – information at http://canada.experiencepg.com/).