The Telfer uOttawa team took first place in the Social Media contest at the Degroote Case Competition, which was held November 13 and 14 at McMaster University in Burlington.

The DeGroote Case Competition, which was inaugurated in 2015, is an event focused around business transformation and digital innovation. MBA students from top Canadian business schools are challenged to adapt, collaborate and innovate in different ways, including a video contest, a unique competition and a formal business case.

Team member John Lachapelle notes that, "Our experience at the Degroote Case Competition was fantastic. The theme of Transformation in Business truly applies to the ever-changing landscape of business today. Innovation is rendering proven business models obsolete, while entire industries are being forced to transform due to disruptive technologies such as Uber and Air BnB. The Telfer MBA promotes understanding of this new paradigm in business and our team feels proud to have represented Telfer in Burlington."

The Telfer team had been practicing under the supervision of case competition professor Hantz Prosper.

Students (left to right)
Ihor Brydun (MBA Intensive program)
Sara Lag (MBA-JD Intensive program)
Hala Migahed (MBA professional program, French cohort)
John Lachapelle (MBA Intensive program)