Telfer Research Seminar Series - Sébastien Martin
Teaching with AI
Deadline: March 10, 2026,
***M.Sc. Students, these seminars can count towards the six mandatory Telfer Research Seminars Series required for your program (MGT 6191/ MGT 6991 / MHS 6991) (4 seminars for MSc Project-based students).***
Sébastien Martin, PhD
AI often feels like a threat to student learning in higher education. It can complete homework, ace exams, and even write admissions essays. Yet these same tools can also strengthen teaching—if instructors harness them thoughtfully. This talk offers a practical look at how AI is already reshaping the classroom and how educators can "fight fire with fire."
At Kellogg, this work has been developed and iterated over three years and is now used at large scale across many courses. Tens of professors incorporate these AI tools every quarter, and together they generate hundreds of thousands of student–AI interactions. The session will highlight concrete examples: AI-supported Q&A, interactive homework, and immersive AI case studies recently featured in the Wall Street Journal. In these cases, students don't just read about a business problem—they question AI-played characters, request data dynamically, navigate conflicting viewpoints, and practice skills such as negotiation and empathy.
The talk will feature several live demonstrations and is intended to spark thoughtful conversation about the role AI can play in improving learning in higher education.
About the Speaker
Sébastien Martin is an associate professor of operations at the Kellogg School of Management, Northwestern University. He holds an M.Sc. from École
