MSc in Management - Marketing and Behavioural Science

Choosing the MSc program that best fits your needs and research interests is an important decision in your academic journey.

The Telfer School of Management MSc program in Marketing and Behavioural Science allows students to apply research to understand how behaviour affects people’s green consumption (e.g., recycling and reusing), health (e.g., choosing food, exercise), happiness (e.g., spending time versus spending money) and wealth (e.g., shopping, saving, investing, donating). This concentration focuses on understanding, predicting and changing people’s behaviour.

You will gain the knowledge and technical skills you need to design, implement, analyze, and interpret the outcomes of behaviour-changing interventions that will prepare you for behavioural research and management positions in many private and public organizations.

You will get the chance to meet some of our Marketing and Behavioral Science faculty members who will describe their ongoing research projects.  You will also get to hear from students about their experience in the program and why they chose Telfer!

*** A link to join the session will be sent to all registered participants 24 hours prior to the session