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 |  Tags: Humans of Telfer, Staff Profile

"The Digital Marketing Development Program generated so much interest last winter that we decided to make it into a course. I am one of two instructors for the English class, along with Jonathan Simon. We wanted to do something different, so we partnered with PageCloud and Klipfolio to bring students a course which is innovative and practical. The course has no textbook and all student assignments are done on the website so they can get real-life experience; they build a personal branding website and practice the topics explored in class, all while developing a digital footprint that will help them to secure employment.

We have also integrated speakers from different companies, who speak about different topics such as analytics, SEO, content marketing, IX/UX, etc. Our goal is to provide students with exposure to the skills, knowledge, and networks required to work in this field.

Students also have the option to attend our annual Marketing Trip to Toronto. This year, we will visit Google, 500 PX, Proctor & Gamble, Rogers, and WE Charity. This trip is designed to introduce students to Toronto’s digital marketing ecosystem."

- Kimberley
Relationship Manager at the Career Centre and Digital Marketing Instructor

 

Inspired by Brandon Stanton’s Humans of New York, this weekly feature of the Telfer Career Blog will contain photography of individuals from the Telfer School of Management community and a corresponding narrative that gives us a glimpse into their lives.

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