Microprogram Business and Sports Analytics
The program
The Microprogram Business and Sports Analytics allows you to pursue a career in business analytics with a focus on the sports industry. Expand your knowledge of sports, recreation, analytics, health and wellness, event management, and marketing to prepare for careers in sports marketing, sports analytics, and athletic performance analysis.
Explore how business and sports analytics intersect to transform data into evidence-based action and to inform decision-making. The Microprogram Business and Sports Analytics is an interdisciplinary program offered by the Telfer School of Management and the Faculty of Health Sciences. The microprogram is available to Bachelor of Commerce (BCom) students and non-degree students and is delivered in both French and English.
Courses
The Microprogram Business and Sports Analytics consists of four business courses and three human kinetics courses, for a total of 21 units (7 courses).
Course scheduling may be subject to change. Please refer to the anticipated ADM course offerings page to plan your schedule.
| Course | Terms Offered | Prerequisites |
|---|---|---|
| ADM 3305 Business Simulation Analytics | Fall | ADM 2302, ADM 2304 |
| ADM 3308 Business Data Mining | Fall/Winter | ADM 2303 |
| ADM 4307 Business Forecasting Analysis | Fall | ADM 2304 |
| APA 2134 Administration of Leisure, Sport, and Physical Activity Services | Winter | No prerequisites |
| APA 4112 Political Economy of Sport and Physical Activity | Winter | No prerequisites |
| APA 4318 Advanced Sports Analytics | Fall/Winter |
ADM 2304 or HSS 2381 |
Choose one course from the list below:
| Course | Terms offered | Prerequisites |
|---|---|---|
| ADM 3323 Market Research | Fall/Winter | ADM 2304, ADM 2320 |
| ADM 4326 Digital Marketing Technologies | Fall/Winter/Spring-Summer | ADM 2320 |
BCom program structure
Complete the Microprogram Business and Sports Analytics with the following structure:
BCom Option + Microprogram Business and Sports Analytics
| Course Type | Number of Courses | Units |
|---|---|---|
| Common core | 21 | 63 |
| BCom option | 6 | 18 |
| ADM elective | 7 | 21 |
| Out-of-faculty elective | 5 | 15 |
| Free elective | 1 | 3 |
You will use your ADM elective courses to complete the ADM courses and your out-of-faculty electives to complete the APA courses in the microprogram. For example, if you are enrolled in the Business Technology Management option, you would complete three ADM courses in the microprogram as part of your ADM electives.
Admission
Enrol as a BCom student
If you are a BCom student, you will need to request a program change from the Telfer Undergraduate Office to add the Microprogram in Business and Sports Analytics to your degree. It is best to request this change during your first or second year of studies. Program request changes can be made each year between March 1 and June 1.
If you would like to enrol in the microprogram, please fill out the Program Change Request form, which you will find under the Applications tab in your uoZone account.
Enrol as a non-degree student
If you are a non-degree student, you need to meet the following criteria to be eligible to enrol in this microprogram:
-
Have earned a Canadian high school diploma.
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Demonstrate relevant professional experience, including knowledge of mathematics, marketing, and statistics.
If you would like to enrol in the microprogram, please send a copy of your CV to InfoService at the University of Ottawa or
