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Telfer Research Seminar Series - Sheng Liu

The Value of Proxy Information in Data-Driven Decision Making

Deadline: April 4, 2025,


Date & Time

April 4, 2025
(EDT)

Location

DMS 4120

Contact

Kathy Cunningham
cunningham@telfer.uottawa.ca

Deadline: April 4, 2025,

***M.Sc. Students, these seminars can count towards the six mandatory Research Seminars Series required for your program (MGT 6191/ MGT 6991 / MHS 6991) (4 seminars for MSc Project-based students).***

Sheng Liu, PhD

In this talk, I will discuss the value of proxy information in decision-making problems where data may not be sufficient and/or reliable. The first use case is motivated by sales prediction in retail, where detailed SKU demand data can be too volatile and limited to enable robust prediction performance. We propose to use proxy information from aggregate sales as a regularization for fitting the SKU-level prediction model. The resulting approach also combines ideas from transfer learning and gradient boosting to yield superior performance. Then, I will briefly discuss a use case for locating physician-led prehospital critical care teams (PHCCTs) in response to major traumas, where the proxy information can help improve decision quality with limited historical data. (This talk is based on joint work with Timothy Chan, Dazhou Lei, Max Shen, JD.com, and Rachel Stephenson.)


About the Speaker

Sheng Liu is an Assistant Professor of Operations Management and Statistics at the Rotman School of Management, University of Toronto. Sheng's research focuses on solving operations problems in supply chains, transportation, and Sheng Liu logistics systems through optimization and data analytics. His work has been recognized by several awards and paper competitions, including the INFORMS Public Sector Operations Research Best Paper Award, INFORMS TSL Outstanding Paper Award (Freight Transportation and Logistics), and M&SOM Data-Driven Research Competition. He currently serves as an Associate Editor of Transportation Science and an Editorial Review Board member of Service Science.

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