Skip to main content

Media Relations Masterclass

For researchers

Date & Time

December 7, 2023


Online - Teams


Mireille Brownhill

A microphone on a stand

Whether you are new to media relations or would simply like to brush up on your interview skills the media relations masterclass will provide you with insights to help you ace your next interview.  General tips, knowledge mobilization, media preferences/habits, podcasts - these are just some of the topics we'll be discussing.

Content of masterclass

  • How the media operates in 2023, including how journalists find stories
  • The importance of strong storytelling in securing press coverage
  • The impact of digital on media and KMb
  • The dos and don’ts of working with the media
  • How to prepare for interviews (radio, print, TV, Web, podcast, Skype)
  • The Conversation and the uOttawa expert database
  • Q&A and discussion

Learning objectives

  • Learn how to give a compelling interviews
  • Develop compelling key messages when talking about your research
  • Recognize when the interview isn’t going your way, and what to do about it
  • Adjust your style to TV, radio, podcasts, print and other mediums

This Master Class will be presented by uOttawa Media Relations

© 2024 Telfer School of Management, University of Ottawa
Policies  |  Emergency Info

alert icon