***M.Sc. Students, this event can count towards one of the six mandatory Research Seminars Series needed to attend (MHS6991 or MGT6991).***
David Crockett, PhD
What does it mean for individuals, organizations, and institutions to challenge ethno-racial inequality (or abet it) in markets? This is a crucial question that at present we lack a sound theoretical basis for addressing. In this project, I identify durable features of markets that make inequitable treatment and unequal outcomes the status quo rather than the exception for racialized consumers. And, building on prior research, I identify features of social action that must be present to comprise a meaningful challenge to this status quo.
About the Speaker
My primary research interest is in sociological aspects of consumer behavior and marketing, particularly the consequences of social inequality along lines of gender, race, and social class. My research investigates social inequality in the marketplace and addresses public policy and social movement initiatives designed to alleviate it. My research has appeared in leading marketing journals including the Journal of Consumer Research, the Journal of Public Policy & Marketing, and Consumption, Markets & Culture, as well as journals in sociology and public health.
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