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How do you get over 17 million people to willingly dump ice-cold water over their heads? Simple. You present it as the #IceBucketChallenge. Challenges are effective because they encourage people to step out of their comfort zones and to have fun doing so. The list of 2018 viral challenges is endless: the Kylie Jenner lip challenge, the cinnamon challenge, the hot pepper challenge and the chubby bunny challenge, just to name a few. Now, I present you with the latest and greatest challenge — the #CareerDevelopment challenge. It starts out with simple tasks, only increasing in difficulty as you move down the list and start building your confidence with each challenge met.  Read more ›

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