Série de Séminaires de Recherche Telfer - Eileen Fischer
Comment les marchés se polarisent-ils? Analyse du marché canadien des vapoteuses à nicotine
Date limite : le 14 mars 2025,
***Étudiantes et étudiants à la maîtrise en gestion avec thèse - ces événements peuvent compter parmi les six séminaires de recherche auxquels vous devez assister (MGT 6191/ MGT 6991 / MHS 6991)(4 séminaires pour les étudiantes et étudiants à la maîtrise en gestion avec projet).***
Eileen Fischer, PhD
(en anglais seulement)
Despite the considerable literature on market systems dynamics (Giesler and Fischer 2017; Fischer and Giesler 2024), the processes by which a market becomes “polarized” have yet to be fully investigated. Our paper addresses this gap, defining market polarization as “a growing tendency toward starkly opposing views among stakeholders about aspects of the market.” Drawing on longitudinal qualitative data from the Canadian nicotine vaping market, the paper identifies mounting bases of contestation that collectively fuel polarization between and among stakeholders including consumers, public health officials, policy makers, and vaping retailers. The paper concludes with a consideration of the transferability of insights and its contributions to the literatures on market systems, systemic mistrust, and consumer polarization.
À propos du conférenciere
(en anglais seulement)
Eileen Fischer is a Professor of Marketing, and the Tanenbaum Chair of Entrepreneurship and Family Enterprise, in the Schulich School of Business at York University. She holds honorary appointments at the University of Melbourne’s Faculty of Business and Economics and the Bayes School of Business at City University, London. She has also received an Honorary Doctorate from the University of St. Gallen.
Eileen has wide-ranging research interests that span the field of marketing, entrepreneurship and international business; she has published in a spectrum of top tier journals including Journal of Consumer Research, Journal of Marketing, Academy of Management Review, Journal of Business Venturing, and Journal of International Business Studies. She is particularly known for her expertise in qualitative research methods, having co-authored one textbook and numerous papers on how to gather and analyze qualitative data. She has taught a doctoral course in qualitative methods for more than 30 years, and has participated in many qualitative methods training seminars in Europe, Australia and the U.S.
