Executives in Canadian firms of all sizes are clearly awakening to the tremendous opportunities in the vast and diverse Indian marketplace while appreciating that the country will soon be an economic superpower. India, of course, represents a multi-faceted opportunity for Canada: a huge export and investment market, a cost effective outsourcing destination, an investor into Canada and a partner for third country projects. The opportunities are well recognized and the current state of government to government relations has never been better. The key question that is arising is how to ensure that Canadian firms will be “ready and effective” as the competition continues to intensify.