Marketing

The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets. The Marketing program also focuses on how businesses develop traditional and digital marketing strategies, identify and target prospective customers, pricing and distribution strategies, expand into new markets, and reach consumers through websites, social media, paid advertising and more. 

The Honours BCom (option in Marketing) is available in CO-OP and French immersion.

New Dual Options or Minors 

A few examples of options and minor combinations you can pursue in your degree: 

Dual Options 

• Marketing + Business Technology Management 
• Marketing + Management 
• Marketing + International Management 

Business Option and Minor 

• Marketing + minor in Communications 
• Marketing + minor in Psychology 
• Marketing + minor in Digital Humanities 
• Marketing + minor in Professional Writing 

Sample Courses

Consumer Behaviour, Services Marketing, Advertising and Sales Promotion Management, Market Research, Marketing Strategy, International Marketing, Digital Marketing Technologies, Promotional Planning Practicum.

Student Activities

Through the Telfer Marketing Association, participate in events such as Mad Marketing, a speed-networking evening, or the Happening Marketing case competition, as well as participation in the popular Jeux du Commerce – all opportunities for you to learn, network, be challenged, and have fun.   

Career Examples

Market Analyst, Promotions and Communications Officer, Sales Manager, Product Manager, Brand Manager, Relationship Manager, Marketing Operations Manager, Publicist/Public Relations Lead, Digital Marketing Coordinator, Social Media Marketing Manager, Chief Marketing Officer