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Mha Conference Series - Marketing as a Driver to Transformational Philanthropy

Increasingly hospitals are focusing on building their brand and are gaining an understanding of the intersection of a strong brand position as a key driver to securing transformational financial community support. At a time of shrinking budgets and competing priorities, philanthropy can help accelerate organizational visions and be the difference between the standard of care and excellence. Community support is essential to meet the capital needs of hospitals, as the funding model in Ontario requires significant philanthropic commitments to bring a project to reality. We will briefly explore the government’s five-stage process and highlight the importance of the relationship between hospitals and their foundations in securing approvals for capital projects. This session will provide insight into brand building and share tangible examples of how to secure exceptional philanthropic community support. 

Timothy J. Kluke, CFRE, President and CEO, The Ottawa Hospital Foundation  


Tim Kluke is President and CEO of The Ottawa Hospital Foundation which supports one of Canada’s largest acute-care hospitals. The Foundation is consistently benchmarked as one of the most efficient and effective healthcare foundations in the nation has received the Association for Healthcare Philanthropy’s High Performer status for the past 8 consecutive years.   

Over the course of more than 30 years as a Certified Fundraising Executive, Mr. Kluke has held a variety of senior positions within organizations in the charitable sector, on both sides of the 49th parallel. Before joining the Foundation in 2011, Mr. Kluke was President and CEO of the Royal Ottawa Foundation for Mental Health. He is a past-President of the Association of Fundraising Professionals, Ottawa Chapter, and past faculty member of the Association for Healthcare Philanthropy’s Madison Institute in Madison, Wisconsin.   In 2015 Mr. Kluke was named Outstanding Fundraising Professional for the Ottawa chapter of the AFP, the highest professional recognition AFP-Ottawa can bestow. 

Today, Mr. Kluke is leading the most ambitious fundraising campaign in the history of eastern Ontario. The Campaign to Create Tomorrow will help build a new campus of The Ottawa Hospital, fund world-leading healthcare research, and bring to Ottawa the most advanced patient-centered hospital in the country. 

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