• 1.0 Message from the Vice-Dean (Research)
  • 1.1 Thank you from Dean Julien
• 2.0 Outcomes and Impact
  • 2.1 Entrepreneurship and Innovation
  • 2.2 Business Analytics and Performance Management
  • 2.3 Health Systems Management
• 3.0 Research communities
  • 3.1 Finance
  • 3.2 Accounting
  • 3.3 Organizational Behaviour/Human Resources
  • 3.4 Marketing
  • 3.5 Management
  • 3.6 Graduate Research Programs
• 4.0 Research Structure
  • 4.1 Chairs
  • 4.2 Professorships
  • 4.3 Fellowships
  • 4.4 Research centres, groups and laboratories
  • 4.5 Research Environment
  • 4.6 Strategic Areas of Expertise
  • 4.7 Research Office – Services
• 5.0 Research Publications
  • 5.1 Entrepreneurship and Innovation
  • 5.2 Health Systems Management
  • 5.3 Analytics and Performance
  • 5.4 Other Disciplines

Marketing

Industry research collaboration award

Leila Hamzaoui-Essoussi is Co-Principal Investigator on a University Industry Research Collaboration Award (U-IRCA) in collaboration with the United Emieres Ministry of Higher Education and Scientific Research.

• Optimizing Nation-City-Corporate-Product Brand Fit for the UAE: The Effects of Consumer Familiarity, Perceived Country Values, and Product Origin on Buyer Behaviour

Telfer-Sprott Research Fund recognizes marketing team  

Leila Hamzaoui of Telfer and Nicolas Papadopoulos of Sprott School of Business will use funding from the Telfer-Sprott Research Fund to investigate “Investment Promotion Agencies, Nation Branding, Investment Advertising, Location Promotion, Place Marketing, and Other Approaches to Attracting Foreign Investment: Too much, too little, or too confused?” They were announced as winner of the fund, with A. El Banna (Carleton) at the annual Telfer-Sprott Research Forum.