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While it has always been essential and important to recognize the dedicated work of nurses, the co-founders of Gift Better Co. saw a way of taking their idea of “giving better” to another level for National Nurses Week this year during COVID-19.
 

Giving with a Purpose

The Gift Better Co. project was launched in December 2019, by Vanessa Griffiths and Telfer’s BCom alumna Olivia Villalta. From the beginning, their mission was focused on providing opportunities to consumers to give back to a charitable organisation with the offering of a gift.

“Recognizing that consumers are willing to spend more on brands that support causes they care about, Olivia [and I] set out with the goal of making the corporate gifting industry more meaningful. By marrying memorable gifts with meaningful causes, we curate premium gifts that align with the corporate responsibility objectives of our customers,” says Vanessa Griffiths when asked about the launch of their company.

Gift Better Co. is providing the opportunity to buy a gift box – from a cheese board ensemble, to  knitted baby clothes and a bear, or even a whisky kit – and in exchange, trees will be planted, animals will be saved, and mental health initiatives will be supported through different charitable partners.
 

Participating in National Nurses Week

Gift Co gift package “We were eager to curate a gift specifically for frontline workers because we have been seeing how hard they've been working to keep our communities running safely. We wanted to show our appreciation for them and give the community an opportunity to do the same,” shared Vanessa.

The Gift Better Co. team has created the Frontline Workers Appreciation Gift, a gift set that includes tea, chocolate, a sleep mask and a thank you card addressed to a special superhero (healthcare worker) in your life.

Available to be shipped all around Canada, these boxes were also intended for a special drop-off directly to The Ottawa Hospital nursing team: “Given the current situation with COVID-19, we also wanted to make sure that the gift gave back to COVID-19 relief efforts somehow, which is why we partnered with The Ottawa Hospital Foundation”. Vanessa shares that when they were coming up with the concept of the Frontline Worker Appreciation box, “ [...] we realized that National Nurses Week was approaching (from May 11th to the 17th), so we thought that was a perfect time!”

Through this initiative only, 100 nurses and frontline workers at The Ottawa Hospital and all over Canada received a heartfelt thank you with these boxes. “Through the campaign, Gift Better Co. was able to donate over $1,100 to The Ottawa Hospital Foundation's COVID-19 Emergency Response Fund,” adds Vanessa.
 

To learn more about Gift Better Co. and their year-round initiatives, listen to Olivia Villalta’s interview on CTV, follow them on Instagram, or visit their Website.  


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© 2019 Telfer School of Management, University of Ottawa
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