Canada Goose Pivots From Winter Jacket to Producing Clothing for Frontline Healhcare Workers

The impact of the COVID-19 pandemic has reached individuals, schools, businesses, governments, and more. But who has been on the forefront of this crisis? The healthcare workers on the frontline who are risking their lives everyday to help those who have contracted the virus, while supporting the healthcare system in Canada and around the world.

Canada Goose has recognized this immense impact, and is taking action to do what they can as a clothing business to support frontline workers. The iconic Canadian company has implemented an ambitious Canada Goose Response Program to produce scrubs and patient gowns that will be donated to health facilities across the country. 

In early April, they reopened the doors to two manufacturing facilities after asking their employees to join in the effort if they were willing, which resulted in an amazing response.

With an original goal of donating 14,000 units of medical gear, they have now boosted their commitment to producing 60,000 gowns per week. Canada Goose will be running at its full capacity of 900 production workers across its 8 manufacturing facilities in Canada to meet its goal. 

Dani Reiss, President and CEO of Canada Goose and 2019 Telfer Honorary Doctorate recipient, shared his thoughts with CBC News: “Now is the time to put our manufacturing resources and capabilities to work for the greater good. Our employees are ready, willing and able to help, and that's what we're doing. It's the Canadian thing to do." 

On the Canada Goose website, Dani Reiss shared a notice informing customers of store closures around the world. He also shared that Canada Goose wants to ensure they are supporting their employees, which led to the creation of the Canada Goose Employee Support Fund, to provide financial support to employee members who are not eligible for government aid.

Learn more about Canada Goose’s contribution to the battle against COVID-19 on their website, Facebook, Instagram or Twitter.