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2.5 quintillion bytes of data are created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things, a giant network connecting consumers to a variety of devices, from smartphones to home appliances. The access to this enormous amount of data in this ever-connected reality has a major impact on public and private organizations.

News headlines decrying nefarious uses of data have pushed legislators to draft consumer-oriented policies to address privacy, consent and security concerns. However, with few exceptions, we hear little about how data can be used for social good. This session will explore how good data practices can be used to innovate and develop new products and services that will positively impact the daily lives of Canadians.   

Marketing and data experts will be addressing some of these opportunities and challenges in our Telfer Forum, “How organizations use data for social good” on April 9, 2019 at the Telfer School of Management at the University of Ottawa.

Moderators Leila Hamzaoui (Telfer School, University of Ottawa) and Steve Guest (ProdWerx Solutions Inc) and panelists Michael Mulvey (Telfer School, University of Ottawa), Umar Ruhi (Telfer School, University of Ottawa), Darrell Bridge (City of Ottawa), and Chris Johnson (Privacy Analytics) will engage the audience with their insights from research and practice perspectives to tackle the following questions:

  • How are organizations using data for social good?
  • What benefits do organizations realize by embracing good data practices? And, how do they do it?
  • How can organizations adopt policies in ways that align with public interests?

This free event will be a great opportunity for professionals in the public and private sectors to learn more about the impact of collecting large amounts of data on consumers and society at large. Light hors d’oeuvres will be served.

Location: Telfer School of Management, University of Ottawa, room DMS4101, 55 Laurier Avenue East, Ottawa.

Time: 5:30 p.m. to 7:30 p.m.

Event program and registration


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