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For years, AI, cloud computing and other digital platforms have fascinated the business world. However, many businesses have not felt the need to walk the walk when it comes to digital transformation. Some have been ­­too timid to embrace this new world, while others have felt that digital innovation was overwhelming, unnecessary or far-fetched.

COVID-19 has shaken up the world, forcing businesses to reconsider their digital transformation strategies and implement them rapidly in their decision-making, work dynamics, operations and service delivery. It has been a wake-up call for many, and businesses have only had two options: transform or be left behind. Now that Canada’s economy is recovering, it’s not clear if businesses will continue their digital transformation at a similar pace or if innovation will slow down in a post-COVID-19 era.

On July 28, four experts discussed the future of digital transformation. Berjesty Kozanoglu (UX manager, Shopify), Isabelle Perreault, (founder and CEO, Differly Inc.), Pavel Andreev, (Associate Professor, Telfer School of Management), and Umar Ruhi, (Associate Professor, Telfer School of Management) shared practical and evidence-based advice to help businesses continue driving innovation after the pandemic.

The webinar is now available for viewing:


Working through the COVID-19 Crisis:  Managing in the New Normal

As part of our Telfer Forums series, the Telfer School of Management is hosting a series of webinars on managing work and life in the new normal. These virtual events are designed to support our community in navigating the current COVID-19 crisis. Learn more about our Telfer Forums.


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