What approaches to innovation provide the foundation for identifying and creating value? The question was explored by Professor Mark Freel in a masterclass titled “Output Driven Innovation – Making Innovation Accessible [This link is no longer available]” given at Lancaster University Management School (LUMS), in England last September.
One of Professor Mark Freel’s main research interests is the question of how “new value” can be an alternative or complementary innovation within business. He examines the importance of understanding the nature of value: what it is, what it’s worth and who defines it.
Mark Freel is the RBC Financial Group Professor in the Commercialization of Innovation at the Telfer School and a Visiting Fellow of the Institute for Entrepreneurship and Enterprise Development at LUMS. Originally trained as an economist, he has studied and consulted on issues relating to innovation policy and practice for over 15 years.