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Digital Production
Job Title
Co-founder and Managing Director
NextTime Productions Ltd.
Darren Morenstein

What was your favourite movie growing up? What put it above the other movies you have seen?

“Obviously you’re not a golfer” is one of the greatest lines in film history. The Coen brothers released The Big Lebowski in 1998 and introduced us to one of cinemas greatest characters, Jeffrey Lebowski. Lebowski, otherwise known as The Dude, is a man who some consider lazy and unambitious. I, on the other hand, see a man who was unaffected by the external pressures around him, and he lived his life by his own rules. A healthy dose of ten pin bowling, white Russian cocktails and an expression of great indifference served as the catalyst for The Dude’s peaceful demeanor and success in life. Regardless of the chaos surrounding him, Lebowski remained true to himself, and lived by his creed… “The Dude abides.”


What made you decide to enroll in the Telfer Executive MBA program?

I was uncertain for many months on whether I wanted to participate in the Telfer Executive MBA program. I am a co-founder of a successful digital production company and I was unsure of how the program would benefit my business and myself as an entrepreneur. Although I met many alumni, professors and other potential candidates at various of the events, their praise for the program were not the influencing factor that persuaded me to finally apply to the program The turning point in my decision came during a discussion with my father-in-law, about the possible benefits and values of the program, where he shared an insight that ultimately thrust me to apply: “You don’t know what you don’t know.” And so began my journey toward accomplishing an MBA through this program.


What do you admire in a leader or mentor? Do you have someone who you consider a strong leader or mentor within your life?

Authenticity, loyalty, and integrity are important characteristics that I have admired in the effective leaders that I have had the opportunity to work with. Being involved in organizations where the leadership team created an atmosphere that were founded on these traits led to enhanced creativity, group cohesion, and ultimately greater productivity. Working within these organizations was invigorating and allowed me to push me beyond my limits and take new risks. I realized that the creation of inclusion and acceptance allowed each participating staff member to fully engage with one another in working toward the common goal. I have been fortunate to work for many great leaders, and each of them have demonstrated certain skills and techniques that I attempt to emulate in my personal and professional career.

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