The 2019 Pitchfest – School your Start-Up event drew a large crowd of entrepreneurs to the Centre on Monday July 23. Over 16 companies joined the line-up of presentations to pitch to the Class of 2019 in the hopes of being selected for Telfer Executive MBA’s Technology Entrepreneurship Business Consulting Project.
Start-ups were allotted five minutes during the evening to pitch their company to a panel and the audience. A broad range of companies were presented; from education, health, social enterprise to SaaS platforms and green technology.
The panel worked to narrow down the opportunity, basing their decision on the company’s value proposition, market opportunity and business model, to five start-up organizations in the days following the event. These five companies will become the clients of the fourth project of Telfer’s Signature Series of Six Business consulting Projects this fall.
About the Technology Entrepreneurship Course and Consulting Engagement
The Technology Entrepreneurship Business Consulting Project ties together the applied components of entrepreneurship for candidates. It is also one of the many ways that the Telfer Executive MBA program contributes to the growth of our business community as teams complete the work on a pro bono’ basis for their client.
The project is tightly woven into the curriculum.
Led by the Executive Director of the Telfer Executive MBA, Sophia Leong, the second year Technology Entrepreneurship course runs in parallel to the project and provides candidates with a deeper understanding of the issues, decisions and challenges that entrepreneurs face as they consider launching a technology-based venture.
The course also expands on their Innovation and Entrepreneur Business Consulting Project and Trip to Silicon Valley which they completed earlier in the spring. During their one-week trip to San Francisco and area candidates learned about the unique culture of the Silicon Valley ecosystem and learned about embracing failure, taking calculated risks and the ability to think big.
Candidates will take their learning from Silicon Valley and add to it the learning from the classroom this fall. They will learn about what it takes to be involved in a start-up from characteristics of a successful entrepreneur and their team, elements of a comprehensive business plan and how to create an elevator pitch and investors package that is attractive to investors. Guest speakers from the entrepreneurship and investor community add to the experience through discussions on the real-world business application of what they are learning.
The short, six-week project is strategically designed to allow the teams to learn from the pressures of an entrepreneur as they collaborate with their clients under tight deadlines, and limited resources, to develop a comprehensive business plan and investor’s package. The project and course will culminate in mid-October with an investors’ pitch to a panel of local investors.
The objective of the pitch is to schedule a second meeting with one of these active investors. The Telfer Executive MBA program has a history of successful pitches, with close to 60% of presentations leading to follow-up meetings with investors.