The Class of 2016 Executive MBA candidates will be leaving for Shanghai, China on April 22nd. Over the course of the four months, the candidates, as a component of the global perspective of the curriculum, will be focusing on their International Business Consulting Project where they will bring compelling business value to seven organizations who are looking to increase their footprint in the Chinese Market.
This global component of the Telfer Executive MBA curriculum focuses on leveraging both primary and secondary sources to conduct a market and business analysis and to validate the market potential prior to the teams traveling to Shanghai in April. The project culminates with a one week trip to the market where respective teams leverage other data gathering methodologies including in-country meetings and direct discussions with key stakeholders to further validate the market potential. Seven teams of candidates spent the fall engaging with organizations showing interest in the Chinese market. Candidates evaluated the alignment of the organization’s strategy against the target market opportunities. This was part of their Business Strategy Consulting Project, the fifth project of the Signature Series of Six Business Consulting Projects.
The Telfer Executive MBA Methodology
The Telfer Executive MBA process offers strategic process for undertaking the research that is needed before one is able to make a strategic decision to focus on a specific global region. The Program’s process mirrors the strategic approach which an organization would take before making a decision on pursuing a specific international market. This process reinforces the immense value of the Telfer Executive MBA program, which is Global, Practical and Relevant in its curriculum design and delivery methodologies.
About the Telfer Executive MBA experience within China
This decision marks the fourth time that a mega market within the Chinese borders has been chosen by a Telfer Executive MBA cohort and the second time in Shanghai. Ten years ago the Class of 2006 chose to explore opportunities and partnerships in the booming Chinese economy in Shanghai and the Class of 2010 traveled to a lesser known market of Chongqing to build linkages in an expanding market within China. Class 1995 went to Hong Kong, which at that time was still under the British rule.
Class of 2016's Blog Series: